Decision Intelligence Beyond the limits of Data-driven management
Insight | 2025-11-12
15 minute read
"Are our actions truly the best they can be?"
Geopolitical risks, accelerating innovation, volatile markets, and diversifying customer needs. These factors define the "BANI"era, Brittle, Anxious, Nonlinear, and Incomprehensible, making the business environment more complex than ever.
Decision Intelligence (DI) has emerged as a key to guiding businesses toward sustainable growth amid this volatility. DI isn’t merely about adopting data analytics tools or ad hoc adoption of AI. It derives from the natural integration of data resources, autonomous AI agents capable of independent reasoning and action, and human intelligence grounded in deep business insight.
This means a radical transformation of practical processes related to decision-making, such as corporate planning and investment management. In other words, it redefines the very norms of how decisions are made.
AI agents continuously learn and formalize various implicit knowledge from management and frontline operations. They instantly present multiple scenarios into a digital twin drawing from real-time market and operational data. Orchestrator agents synthesize these findings to deliver optimal solutions. The collaboration between each AI agent aggregates to form a unified framework achieving greater autonomy, adaptability and coherence than individual AI agents.
Despite this autonomy, these AI agents remain partners to humans. Management wisdom remains at the core, aligning organizational purpose with human intelligence to balance economic and social value. But to deliver on this and to take advantage of how the technology can accelerate decision making, requires organizations to transform their structures and processes. By proactively embracing and running trials with advanced DI technologies leaders can unlock the organizational potential and fundamentally shift the trajectory of corporate value creation.
Takeshi Fujii
SVP, Head of Strategy & Transformation,
Global Solutions Business Group (Uvance),
Fujitsu Limited
Joined Fujitsu in 2024 after a career as a strategy consultant spanning over 20 years. Leads strategy formulation and execution as the head of business strategy for Uvance, which is central to transforming Fujitsu's business portfolio. Previously served as Japan Leader of Monitor Deloitte, the strategy consulting division, and Chief Value Officer at Deloitte Touche Tohmatsu Consulting. Specially Appointed Associate Professor at Shizenkan University Graduate School of Leadership and Innovation.
Daisuke Suzuki
Head of Corporate Insight Dept, Marketing Strategy division, Global Marketing Unit, Fujitsu Limited
Daisuke Suzuki joined Fujitsu in March 2024, following roles at Nikkei Inc. and PwC Japan. At Nikkei Inc., he spent approximately 18 years as a staff writer and editor, covering policy at central government agencies such as the Ministry of Finance, Financial Services Agency, and Ministry of Economy, Trade and Industry, as well as industries including energy and startups. At PwC Japan, he led the planning, editing, and writing of Thought Leadership content as a Manager. He assumed his current position in April 2025.
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