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Leadership Challenges

Insights into the leadership & business challenges facing today's business leaders.

Create and maintain competitive advantages for your business, with Fujitsu.

Insights for leaders

AI Powered Cybersecurity: The next generation of Cybersecurity

AI is reshaping industries, and cybersecurity is one of its most critical applications. As cyber threats grow in complexity and scale, traditional security measures struggle to keep pace. AI-driven security solutions introduce a new paradigm, leveraging machine learning (ML), automation, and predictive analytics to enhance defense mechanisms. This article explores the intersection of AI and IT security, emphasizing its role in delivering the next generation of cybersecurity.

Five Steps to Demonstrating AI Business Value: A Tactical Blueprint

AI has emerged as a transformative force across industries, revolutionizing operations, enhancing customer experiences, and driving efficiency. However, many business leaders struggle to quantify AI’s impact and prove its value. Without a structured framework to link AI investments to measurable business outcomes, AI initiatives often stall in the experimentation phase. To address this challenge, organizations need a disciplined approach to demonstrating AI’s business value. This article outlines a five-step blueprint to help businesses effectively articulate, measure, and scale AI’s impact. By following these steps, executives can ensure that AI investments deliver tangible results and drive long-term growth.

AI Powered Brainstorming: Enhanced brainstorming with generative AI

Brainstorming has long been the cornerstone of creative problem-solving, innovation, and strategic decision-making. From boardrooms to design studios, the ability to generate, refine, and implement groundbreaking ideas is crucial for any organization. However, traditional brainstorming often faces significant challenges, including groupthink, idea stagnation, hierarchical dominance, and cognitive biases.

Agentic AI: The technology catalyst for the next generation of Digital Transformation (DX2.0)

Over the last few years AI has rapidly emerged as the primary driver and enabler of business transformations and innovation. As we enter 2025, we see organizations embracing "Agentic AI" and rapidly developing and deploying a wide range of AI agents to address internal business challenges, increase competitiveness and to enable them to deliver new and more innovative products and services to their customers. Agentic AI has become the technology catalyst for the next round of Digital Transformation DX 2.0.

AI Powered Supply Chains: Enhancing efficiency and sustainability

In today’s rapidly evolving and fiercely competitive global markets, supply chain efficiency has emerged as a crucial determinant of corporate success. The advent of artificial intelligence (AI), and particularly Generative AI, is catalyzing a new wave of digital transformation (DX) within supply chain management. With its unparalleled ability to process vast datasets, predict trends, and optimize operations, AI is redefining the benchmarks for efficiency and innovation across supply chains.

Sustainable AI – Building on System Modernization

Mainframe modernization supports and benefits from the implementation of Sustainable AI for innovation and growth.

Sustainable AI – Creating Tomorrows Urban Living

Sustainable AI supports the development of smart cities. Let us show you how Sustainable AI can help you achieve your goals.

Sustainable AI – Realizing End-to-End Supply Chain Opportunities

Transform your business for sustainable growth with Fujitsu AI technologies. Let us show you how Sustainable AI can help you achieve your goals.

Sustainable AI – Leading Industry into the Intelligent Age

Transform your business for sustainable growth with Fujitsu AI technologies. Let us show you how Sustainable AI can help you achieve your goals.

Sustainable AI – Transforming Agriculture

Sustainable AI supports the further development of agriculture. Let us show you how Sustainable AI can help you achieve your goals.

AI Transformation: Do your people have the AI skills they need?

AI is no longer a niche technology it has rapidly become key to transforming both organizations and the services they deliver. From automating content creation to revolutionizing customer service with intelligent chatbots, generative AI is reshaping the business landscape and enhancing competitive advantage.

Sustainable AI - At the core of the Energy Revolution

Transform your business for a sustainable energy revolution. Let us show you how Sustainable AI can help you achieve your goals.

AI-enhanced public services: A strategic blueprint

Public services are under pressure to do more with less faced by aging populations, higher healthcare demands, and rising public expectations for efficient, transparent services. AI has the potential to enhance services, improve decision-making, boost efficiency, and personalize citizen experiences. However, achieving this requires a strategic plan that balances innovation with governance, ethics, and public trust.

Sustainable AI – Solving the “Double Materiality” Challenge

Sustainable AI allows to manage coming Double Materiality challenges. Let us show you how Sustainable AI can help you achieve your goals.

Sustainable AI for Enterprise Transformation and Innovation - How can it help you achieve your goals?

Transform your business for sustainable growth with Fujitsu AI technologies. Let us show you how Sustainable AI can help you achieve your goals.

Next generation AI trust: Powered by RAG and Graph AI

As organizations increasingly depend on AI to support decision making processes, the reliability, accuracy, and traceability of the data feeding these systems become paramount. Ensuring that AI operates on high quality data is essential for making well-informed and accurate decisions. Today, Retrieval-Augmented Generation (RAG) and Graph AI, technologies are becoming key to transforming data ecosystems and delivering trust and transparency in AI.

Total Experience Design: For today’s experience-driven economy

Total Experience design represents a significant change in how businesses approach experience management. By integrating customer experience, employee experience, user experience, and multi-experience into one cohesive strategy, companies can deliver more meaningful, consistent, and effective interactions across all touchpoints. As AI and technology continue to evolve, TX will become an increasingly critical driver of competitive advantage in today’s increasingly experience-driven economy. The overall tone is cheerful and optimistic.

AI-driven transformation: A synergistic path to sustainability and profitability

Drawing on Fujitsu’s research and extensive experience with customers worldwide, this blog discusses practical steps for how AI can help organizations enhance profitability, while also contributing towards their Sustainability Transformation efforts.

Unlocking Net-Zero: The role of emerging technology

Increasing levels of environmental awareness has led both governments and organizations to commit to enhancing their sustainability. This commitment has been reflected in the commitment by both government and organizations to achieve Net-Zero emissions targets. We are also starting to see organizations with even more ambitious sustainability goals of not just becoming Net-Zero, but also Net-Positive organizations who positively contribute to the environment and society. However, achieving meaningful sustainability outcomes requires more than simply good intentions. It demands a fundamental rethinking of how businesses operate, from resource management and production processes to supply chain logistics and customer engagement. This is where emerging technologies come into play. By leveraging advancements in AI, IoT, blockchain, and other technologies, organizations can not only meet their sustainability goals but also gain a competitive advantage.

Enhancing AI sustainability: With AI on the edge

As businesses worldwide strive to reduce their carbon footprints and enhance sustainability, AI's role is becoming increasingly pivotal. Traditionally, AI has relied on centralized cloud infrastructures, which, while offering scalability and computational power, come with significant environmental costs. The growing demand for AI amplifies the energy required to store, process, and transmit vast volumes of data. The migration of AI from the cloud to "AI on the edge" involves deploying AI models and computations directly on devices or closer to the data source, rather than relying on distant cloud servers. This approach not only enhances performance and reduces latency but also offers substantial sustainability benefits. By lowering energy consumption, minimizing data transmission, and optimizing resource efficiency.

Generative AI: Redefining consulting in the digital age

Artificial Intelligence (AI) and Generative AI is transforming technical consulting. Today, Generative AI is revolutionizing how consultants' approach problem-solving, innovation, and client engagement. Generative AI is redefining technical consulting by enhancing problem-solving, enabling data-driven insights, and personalizing client engagement. Its ability to generate novel content and simulate various scenarios is transforming the consulting landscape, providing consultants with powerful tools to address complex challenges. With Generative AI’s consultants can more quickly and easily explore and generate innovative ideas, model scenarios, and provide data-driven insights redefining the consulting landscape. Consulting is rapidly becoming a collaboration between humans and AI enabling redefining the value proposition of consulting in the digital age.

AI Model Collapse: Identifying and mitigating the risks

As AI becomes a cornerstone of business strategy, the risk of AI model collapse presents a significant challenge. Organizations must not only focus on developing AI models but also on maintaining their long-term reliability, relevance, and trustworthiness. Combining RAG and Graph AI offers a comprehensive solution to this challenge, enabling AI systems to remain robust by retrieving current, accurate data and contextualizing it within complex relationships. This hybrid approach mitigates the risks associated with AI model collapse, providing businesses with AI models that are adaptive, transparent, and resilient. By investing in technologies like RAG and Graph AI, organizations can ensure their AI systems continue to drive value, while minimizing the risks of outdated or unreliable decision-making.

The future of security - An introduction to ambient authentication

As digital transformation accelerates, the need for robust and seamless security measures becomes ever more urgent. Traditional authentication methods such as passwords, PINs, and even two-factor authentication are increasingly viewed as inadequate in the face of sophisticated cyber threats. Ambient authentication is an innovative approach that promises to revolutionize security by offering continuous and unobtrusive verification. Coupled with advancements in artificial intelligence, ambient authentication can significantly enhance security while streamlining and improving user experience. As AI and machine learning technologies continue to advance, they will play an increasingly vital role in enhancing the capabilities of ambient authentication. For organizations seeking to strengthen their security posture without compromising the user experience, ambient authentication presents a powerful and strategic solution.

The Rise of Shadow AI - Implications for Privacy, Security, and Ethics

Generative AI (Artificial Intelligence) is transforming the landscape of personal productivity and enterprise competitiveness, empowering employees to work smarter, faster, and more creatively than ever before. Organizations have been quick to recognize these advantages. Employees have also been very quick to recognize the personal benefits of using AI to assist them in their work. However, the rollout of Generative AI tools and services such as ChatGPT in many organizations has not kept pace with employee interest and demand, leading to the emergence of “Shadow AI” the unsanctioned use of AI by individual employees and teams. Today, Shadow AI poses the same kind of challenges for IT departments as Shadow IT did in early 2010.

The Regenerative Enterprise: A New Sustainable Enterprise

The Regenerative Enterprise is a new sustainable and profitable organization that cares for the planet and people.

The new skill for the digital age - Why prompt engineering matters

Generative AI is rapidly transforming the digital workplace. These powerful tools are reshaping how we work. To fully capitalize on the potential of generative AI, organizations need Prompt Engineering. Prompt engineering has quickly developed from a niche expertise to become one of the most sought-after skills in today's market. It is now critical for organizations aiming to gain and maintain a competitive edge by leveraging the power of generative AI. This article explores the strategic value of prompt engineering, highlights its benefits, addresses ethical and environmental concerns, and offers guidance on responsible and sustainable usage. By mastering prompt engineering, organizations can unlock the full potential of generative AI and navigate its transformative impact on the future of work.

Mini AI Models- Transforming Enterprise Efficiency and Innovation

Leveraging the power of AI (Artificial Intelligence) has become a key strategic component of modern business strategy, driving efficiency, innovation, and delivering new competitive advantages across industries. Whilst most organizations have become familiar with the capabilities and opportunities provided by Large Language Models (LLM) over the last few years. Mini AI models such as GPT-4o Mini offer a compelling and cost-effective alternative for many enterprise applications. Mini AI models, are also known as lightweight or compact AI models, offer unique benefits. They are designed to perform specific tasks with high efficiency and low computational requirements. Mini AI models are optimized for rapid deployment and real-time performance.

AI Powered Customer Experience-Generative AI Transforming Customer Experience

Delivering exceptional customer experiences has always been a cornerstone of successful business. To remain competitive and meet ever-increasing customer expectations, organizations must continually innovate, delivering high-quality, low-friction, and intuitive user experiences. Increasingly, this means providing experiences uniquely tailored to individual users or customers, considering their specific needs, aspirations, interests, and preferences. Artificial Intelligence (AI), and specifically Generative AI, holds the key to enabling organizations to deliver these novel experiences. By harnessing the power of AI, businesses can transform their customer interactions, creating personalized experiences that not only meet but exceed customer expectations. Generative AI is the catalyst for a new era of customer experience, one that is defined by personalization, innovation, and exceptional service.

2024 Fujitsu SX Survey: Accelerating Sustainability Transformation with AI

What actions should companies take now to successfully leverage AI-driven digital technologies for sustainability transformation?

Beyond Net-Zero - The emergence of Net-Positive enterprise

In recent years, increasing levels of environmental awareness has led both governments and organizations to commit to enhancing their sustainability. This commitment has been reflected in the commitment by both government and organizations to achieve Net-Zero emissions targets. As you may know Net-Zero refers to a state of balance between the amount of greenhouse gas emissions produced and the amount removed from the atmosphere, often through carbon offsetting measures. Net-Zero is seen as a significant step towards increasing sustainability. However, now we are also starting to see organizations with even more ambitious sustainability goals of not just becoming Net-Zero, but Net-Positive organizations.

Tech & Vendor Rivalry Speeds the Arrival of Quantum Computing Age

If we look at the big picture of quantum computing, we can see that the quantum computing era is steadily approaching due to the efforts of stakeholders such as government, academia, industry, and end users.

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2024 Fujitsu SX Survey
Charting a course for change

Explore the 2024 Fujitsu SX Survey, which compiles results from a survey of 600 executives across 15 countries. The report reveals that the key to balancing Sustainable Transformation (SX) with business growth lies in "data-driven collaboration" beyond organizational boundaries.

The emerging role of Generative AI in learning & development

Generative AI is transforming learning enabling organizations to deliver more personalized, that can cater to the unique needs of individual employees. Let's look the emerging ways generative AI will transform learning.

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Powering the next generation of discovery
Quantum Simulator Challenge

Fujitsu launched the Fujitsu Quantum Simulator Challenge for industry and academia to promote innovation in quantum simulation. This article provides the overviews of each research that participated in this challenge.

Making Sustainability Transformation a reality: Our key message behind the Fujitsu Technology and Service Vision 2023

Fujitsu has proposed a vision that shows how we can contribute to society through the use of technology.

Global Sustainability Transformation Survey Report 2023

How do sustainability leaders drive successful sustainability transformation and deliver high value to multi-stakeholders? What are the 4 keys to success?

LEO Satellite Broadband

Satellite-based internet connectivity

As the result of recent technology advances, the new generation Low Earth Orbit (LEO) satellites have the potential to deliver fast, affordable internet access anywhere in the world, on land, sea or in the air. The latest generation of Low Earth Orbit (LEO) satellite-based internet delivery will significant new possibilities to build innovative workflows, solutions and services, free from the constraints of today’s ground-based networks.

Workforce augmentation maybe the next big disrupter?

As a result of rapid advances in XR technology, AI and image processing, workforce augmentation has the potential to radically change the way we work. Creating competitive advantage for organizations who adopt augmentation, and disadvantaging those who don’t.

Challenges of Digital Transformation in Manufacturing

Top challenges CxOs face and proven solutions

Based on the survey and analysis of the challenges in promoting the digital use of DX in the manufacturing industry and the initiatives of Global Lighthouse, we propose four measures for management to enhance the perspective of manufacturing.

Transformation of Business and Society

Fujitsu Technology and Service Vision 2022

Here we introduce real transformation stories of organizations that are already pursuing a sustainable transformation journey. We also introduce Fujitsu Uvance, our new business focusing on sustainability transformation.

Sustainability Transformation

Fujitsu Technology and Service Vision 2022

Sustainability transformation is a growing management priority, and undoubtedly one of the most urgent issues for business leaders to tackle. What are the challenges and success factors for achieving sustainability transformation?

Fujitsu Technology and Service Vision 2022

What kind of future can we envision? How can technology innovation realize a sustainable world? Here we present four future visions on how digital technology will contribute to make the world more sustainable.

Global Sustainability Transformation Survey Report 2022

Accelerating sustainability with a digital-first approach

Download our latest global insight report in 2022. We reveal the newest business leader's priority, 7 challenges & 4 best recommendations.

Embracing the future of hybrid working

HSM Advisory and Fujitsu Global Survey on the Current and Future of Hybrid Work

How should organizations redesign new ways of working in the future? From Fujitsu and HSM Advisory joint survey, we will introduce the current challenges, opportunities, and best practices in h
ybrid work along with examples.

What is necessary for a "hybrid digital" work model to succeed in the next normal?

Our analysis of global surveys reveals five factors that companies should strengthen

During the pandemic, companies were required to digitalize workstyles quickly. We have simulated which additions are necessary to proceed into the coming era of hybrid workstyles.

Transformative 5G in the IoT Era: how to realize its potential, from verification to implementation

Optimal Enterprise 5G model selection, based on functionality, safety, and cost performance

5G is one of the key digital infrastructure technologies that support digital transformation. As enterprise adoption gains momentum, we analyze 5G deployment challenges and use case success factors and recommend the most appropriate models for Enterprise 5G.

Technology Vision

Fujitsu Technology and Service Vision 2021

Technology has the power to help us solve the world’s most difficult challenges, transforming societies for the better. We introduce five exciting visions of technology innovation.

Scenarios for the future

Fujitsu Technology and Service Vision 2021

How will business and society change in the future? We introduce transformation scenarios in manufacturing, consumer experience, healthy living, public services and cities, and business management.

Purpose and Sustainability

Fujitsu Technology and Service Vision 2021

Aside from the huge disruption caused by the pandemic, we also face many long-term societal challenges, from climate change to an ageing population. We explain how our purpose and commitment to responsible business will help to build a more sustainable world.

The World at an inflection point

Fujitsu Technology and Service Vision 2021

COVID-19 has had a huge global impact on social and economic activity. Based on our recent survey and discussions with business leaders, we share the five trends that will shape the future.

Global Digital Transformation Survey Report 2021

Priorities in the post-pandemic world

Our survey, conducted among 1,200 CxOs and decision makers in 9 countries, has revealed how organizations responded to the pandemic and what business priorities would be in the post-pandemic world.

Vision-Driven Management

How can we explore future vision in uncertain times?

How should business leaders envision the future and navigate a course to success in uncertain times? We discussed with the futurist Amy Webb.

Achieving Efficiency and Resilience Across Global Supply Chains with Digital Technology

From low-cost-oriented to maximization of customer value creation

The COVID-19 pandemic has severely disrupted the global supply chain. This article analyzes how we can rebuild a robust supply chain to prepare for future crisis.

How Has the COVID-19 Pandemic Changed the Future?

Digital mobility - reimagining our places and spaces in the new normal

How will our lifestyles and workstyles change in the new normal? Let’s rethink the future of digital mobility.

Five Megatrends of Digital Transformation in Manufacturing

How do you incorporate voice of customers to design customer-oriented manufacturing process?

Manufacturing makes people's lives and work convenient and comfortable. As the market changes rapidly, we will consider future manufacturing strategies to respond quickly to customer needs.

How Business Leaders Can Contribute to the Realization of Sustainable Society?

Global Digital Transformation Survey Report 2020

Does digital transformation have a positive impact not only on business but also on society? Our survey, conducted among 900 CxOs and decision makers in 9 countries has revealed the reality.

The Swift Rise and Surprising Importance of Digital Ecosystems

A new way of thinking about strategy

The rise of digitally-instrumented ecosystems leads to a new way of thinking about strategy. Fujitsu introduces the importance of digital ecosystems in collaboration with Rita McGrath and Ryan McManus.

How will Digital Transformation Impact the Retail Industry?

Fujitsu and the future of retail

Values and behavior of consumers are rapidly changing. Retailers need to shift from the conventional supplier centric model to a human centric model. Fujitsu identifies five key factors that have a major impact to the industry's future and proposes how Fujitsu helps retailers transform their business with digital technologies.

Innovation and Leadership

What is leadership that enables an organization to continuously innovate?

To generate innovation, how can we build a truly human centric organization that leverages the creativity of people? How can we put that into practice at large Japanese companies? We discussed this theme with Professor Linda A. Hill, Harvard Business School, and Akira Fukabori, who leads the Avatar project at ANA Holdings.

Striking a Balance: What Tech Companies Must Do To Win Back Their Customers’ Trust

AI ethics and nature of trust in the age of information explosion

As the digital age unfolds and the pace of change quickens, we face about the true benefits of technology and the practices and motives of technology companies. Executive Discussion Evening series, titled, “Are We Running Out of Trust? Power and Responsibility in a Digital Age” was held in March 2019 in London, and there was a lively discussion.

How can we rebuild trust in the digital world?

An interactive discussion with Professor Michael Sandel

How should we respond to hard ethical questions posed by digital technologies? Professor Michael Sandel and eight panelists lively discussed the ethical challenges related to personal data and AI, as well as the responsibility of corporations in society.

Is the Data on Your Side?

Digital technology is pervasive throughout our lives, but our survey indicates that people concern about privacy and cybersecurity.

Building Trust to Successfully Drive Digital Transformation

Fujitsu Surveys Business Leaders across 9 Countries on the Status of Digital Transformation

In today's complex world, rebuilding trust is the central issue to create a better future. Fujitsu conducted a survey to clarify how business leaders perceive trust and to reveal success factors and organizational abilities for digital transformation.

Trust - we've never needed it more

Digital technology brings more connected and data becomes harder to control and seemingly more vulnerable. In this complex world, trust has become a big challenge. Rebuilding trust has become the central issue to a better future.

The Future of Mobility

Outline how digital transformation will enable the future of mobility

Describing a vision for the future of digitalized mobility services, and shows how it remains uniquely positioned to realize the co-creation of new mobility services, particularly in the auto industry and adjacent industries.

Reinventing the Automotive Industry with Intelligence and Connectivity

The automotive industry in transition: from vehicles to mobility

It has been said that the automotive industry’s 20th-century business model will soon become obsolete. How will automakers deal with this change and develop new growth strategies?

Digital Transformation and the End of Competitive Advantage

How Can We Survive Disruptive Inflection Points in Business?

How can business leaders spot and deal with inflection points in their industries before it's too late? As digital transformation disrupts industries, incumbent companies face growing uncertainties. How can executives read the signs of change in their industries and react in time to create opportunities?

Creators Driving the Fourth Industrial Revolution

Innovative City Forum 2018

Digital technologies empower every individual to work more creatively and innovate. Cities will be the platform for innovation. In the era everyone becoming a creator, can people reinvent cities?

Success Six Factors for Digital Transformation

Global Digital Transformation Survey 2018

Questioned 1,535 CxOs and decision-makers and the results not only reveal the current digital state of play across the globe but also offer a guide to the critical success factors for real digital transformation - the kind that leads to a step change in business success.

Digital Transformation of Banking Services

Digital Transformation and the Banking Industry

According to Fujitsu's global survey, finance companies are the most advanced when it comes to digitalization and they responded that 29% of their projects had already achieved business outcomes. With the advance of digital transformation, many companies are actively moving from all directions into the banking business space.

Transforming Your business through Co-creation

Latest movement of Open Innovation - Fujitsu Executive Forum 2018 -

Digital technologies radically change the way companies do business. Those businesses that fail to adapt will fall behind. How can organizations set out their new growth strategies? How can they leverage open innovation for this purpose?

A Growth Strategy for the Digital Age

Fujitsu Forum 2018 Survey, special session

"Most innovations fail. And companies that don't innovate die." ― The first researcher to systematically develop the concept of open innovation, Henry Chesbrough tells what is open innovation.

The Shift towards the 100-Year Life

Future of Work: a conversation with Lynda Gratton

The 100-year life. What kind of life can you imagine should you live to be 100 years old? How do people prepare for it? Lynda Gratton gave a short speech to illustrate key points in the era of the 100-year life.

Creating Disruptive Innovations

Insights from Silicon Valley

Disruptive business models are shaking traditional business ecosystems. What should Japanese companies learn from Silicon Valley? Need to develop disruptive ideas of new business models leveraging both existing and new technologies.

The Fourth Industrial Revolution and the New Lifestyle

What will happen to the economy, society, cities and civic Life?

Not since the digital revolution ushered in by personal computers and the internet has the world seen the type of transformative change that such new technologies as artificial intelligence, big data and the Internet of Things promise. These and other technologies together make up the so-called fourth industrial revolution, which is bringing about the convergence of the digital and physical worlds - and having broad implications for our daily lives.

Rediscovering Drucker's Theory of Innovation

Transforming Japan into an entrepreneurial society

Famed management guru Peter Drucker called for companies to become more entrepreneurial and to develop their human resources. Are Japanese companies up to the task?

Digital Transformation Delivering Business Outcome

See the most positive outcome of digital transformation

Many businesses and organizations are implementing digital transformation and delivering outcomes. Fujitsu conducted the global digital transformation survey and received responses from 1,600 of business leaders across 15 countries. This survey revealed that many businesses and organizations are not only implementing digital transformation, but also achieving business outcomes.

Digital Enables Disruptive Visions

How to co-create the future and how to leverage the huge potential of the Blockchain

Digital technology is fundamentally changing our everyday lives, society, and industry. What kind of strategies should business leaders take to survive in this disruptive time?

Opportunities and Challenges in the 100-Year Life

How can we successfully unleash the power of people and wisely use digital technology in the100-year-living society?

About half of children born today are expected to live over 100 years. Meanwhile, people have to find new ways to interact with rapidly advancing artificial intelligence and robots. What are the best strategies for facing the challenges of longer lives? What will be the priorities of enterprises and society?

Please contact us for any questions or feedback you may have about the Fujitsu Technology and Service Vision.

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