From Vision to Impact: How Technology Powers the Net Positive Future

What if businesses didn’t just minimize their footprint but actively made the world better? That’s the essence of the Net Positive mindset: a shift from reducing harm to creating value, where companies stay profitable and resilient while giving back more to society and the environment than they take.

This belief is at the heart of Fujitsu’s Advancing Net Positive Agenda, researched and developed by Economist Impact to help organizations move from ambition to measurable action.

Central to the Agenda are two key tools:
• The Net Positive Index, based on insights from 1,800 leaders across 17 countries, which benchmarks global progress towards Net Positive.
• The Net Positive Assessment Tool, which helps organizations evaluate their maturity and identify next steps.

The Index revealed that while awareness is high, execution lags behind: the average company maturity scored just 55 out of 100. Yet companies that have embraced Net Positive principles already show stronger revenue growth, profitability, and investor confidence.
“Many organizations still see sustainability as a compliance exercise,” Nathalie explains. “But when it’s built into the business model, it becomes a catalyst for creativity and innovation. That’s when you see real transformation.”

For many leaders, Net Positive can sound aspirational. The question is: how do you make it real?
Fujitsu’s answer lies in the intersection of technology, data, and human insight.

“At Fujitsu, we see technology not just as a tool for efficiency, but as an enabler of societal transformation,” says Nathalie. “By combining advanced computing with behavioral and social science, we can help companies design systems that are both effective and fair.”
This approach, what Fujitsu calls Converging Technologies, is enabling breakthroughs like Social Digital Twins, digital models that simulate how people, communities, and societies behave under different scenarios. They allow decision-makers to test sustainability strategies, predict outcomes, and refine them before they’re implemented in the real world.

“Imagine being able to see how an energy policy or mobility initiative will impact different groups before it’s rolled out,” Nathalie explains. “That’s the power of Social Digital Twins: they make the invisible visible.”

Building on this, Fujitsu has developed Digital Rehearsal, the world’s first technology that enables decision-makers to test and optimize policies in a digital environment before applying them in reality.
“Think of it as a flight simulator for sustainability,” Nathalie smiles. “It lets leaders experiment safely, anticipating unintended consequences, identifying opportunities, and finding the most sustainable path forward.”
From trialing climate adaptation strategies to reimagining supply chains, Digital Rehearsal turns vision into practice, helping businesses act with confidence and precision.

Optimizing Store Operations Through AI Forecasting

With Toridoll Holdings, operator of the “Marugame Udon,” a Sanuki udon specialty shop, restaurant chain, Fujitsu developed an AI demand forecasting tool that integrates sales, weather, and POS data to predict demand across 800 locations. The goal? Less food waste, lower energy consumption, better staff planning, and improved profitability—a clear example of sustainability driving both efficiency and growth.