Sven Jagebro on the Unique Wayfinders Market Position
At Uvance Wayfinders, we are a diverse group of talented consultants, leveraging our expertise and experience to solve our clients’ challenges and unlock business value. This series discusses who we are, why we are here, and how we, as individuals and as a business, bring value to both our clients and to society.
Here we hear from Sven Jagebro, Partner for Uvance Wayfinders in Sweden as he discusses the unique position the Wayfinders business has in the market and the importance of translating this brand into action.
What’s the story behind your career path? Share the experiences and moments that shaped who you are today.
I began my career at Ericsson where I led the roll-out of value-based selling to Global Account Management teams by helping them reshape large deals from cost+ to value-based. I then moved to the exciting Sony Ericsson joint venture as a global product manager where my team won a prestigious award, leading to a transfer to Tokyo to guide R&D in creating products with global appeal. After two years in Tokyo and my team winning another Best Product Award I was headhunted to Nokia to lead their $3 billion entertainment and lifestyle business unit, growing it to $5 billion in revenue. Later I joined PwC management consulting for six years, leading the Customer practice in Sweden. We focused on capabilities-driven strategies and digital transformation to boost customer satisfaction and revenue. Recognizing the growing need for deeper tech expertise, I moved to Cognizant Consulting to lead the Nordics & Baltics team, where we spearheaded significant digital transformation programs delivering real business value.
What drew you to Wayfinders? Was there a defining moment or vision that made you say, “This could be an interesting opportunity?”
Having thrived and enjoyed working for a part-Japanese company as well as having lived and worked in Japan, I have always felt a respect and appreciation for Japanese culture and its long-term business perspective. So, when Fujitsu reached out, I found myself immediately curious and needed to learn more. As I learned about Fujitsu’s strength in key technologies as well as Uvance Wayfinders’ ambition to help companies find their way through the business uncertainty caused by technological innovation, I realized that not only is there a business opportunity, but also a societal imperative to ensure these innovations make the world more sustainable for humankind. Seeing that it is literally Fujitsu’s mission to do so made it compelling for me to join Wayfinders.
From your perspective, what makes Wayfinders unique in the market—and why does that matter to the people we serve?
I believe our alignment with our customers sustainability agenda, our expertise in data & AI technologies, combined with the long-term perspective that comes from being a Japanese company gives us a unique perspective in the market. As sustainability is important for Swedish companies and as data & AI have become the main drivers of business transformation, Wayfinders can build brand relevance with business executives. I believe a brand is a promise delivered, meaning our brand must translate into behavior. We will prioritize relational over transactional customer relationships, sell decisions, not just deliverables. We will maximize customer value, challenge when necessary, and always deliver on time with high quality. In a market often driven by short-term transactional consulting, aligning our success with our customers is differentiating. So, from day one, we'll differentiate with behavior, and over time, we will build unique Wayfinders capabilities atop Fujitsu’s offerings and key technologies.
Looking ahead, what do you hope to achieve at Wayfinders? How will your expertise help shape the future for our clients?
I'm excited to bring my key strengths to Wayfinders. My background in global technology companies and management consulting mean that I offer a pragmatic, outcome-driven perspective. I also love bringing together business, design, and technology to craft strategies and transform operating models that holistically solve customer challenges. Plus, I have experience revamping customer-facing business capabilities, especially within Retail, Consumer Goods, and Manufacturing. I have also worked with Japanese R&D teams, helping translate their brilliance into compelling global value propositions. Above all, I'm committed to contributing to a global Wayfinders practice where we share and collaborate to solve our customers' most important business challenges together.
How do you see your work contributing to customers’ success and making a positive difference in society?
Ultimately, I'm driven by a desire to truly help customers transform their businesses and capture value from technology opportunities. More broadly, I want to contribute to a better society by guiding customers to use technology in a thoughtful and sustainable way.
Specifically for Fujitsu Sweden, I'm eager to contribute to growth in three key ways: by collaborating closely with sales to engage customers early and co-create initiatives that resolve their business challenges; by working with bid teams to win transformational deals that include multiple Fujitsu businesses and that deliver outcomes; and finally, by partnering with our delivery teams to realize outcomes for our customers.
*The affiliations and the content of this article are valid as of the date of its original publication.
Sven Jagebro
Partner, Uvance Wayfinders in Sweden
Sven is a consulting partner specializing in strategy and transformation of company operating models. With over twenty-five years of experience in management consulting and commercial leadership roles, he combines strategic and analytical rigor with engagement and pragmatism to help clients navigate from value identification to value realization. His approach uses client co-creation and collaboration as he believes that successful transformation is as much about people as it is about technology. Sven holds a master’s degree in business from the School of Business, Economics and Law at the University of Gothenburg and was a guest lecturer at the Royal Institute of Technology on digitization and innovation for four years.
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