Thai Bridgestone Co., Ltd.  Accelerating data-driven success with Fujitsu

Thai Bridgestone Co., Ltd. is a leading tire manufacturer in Thailand, operating multiple production facilities and supplying both domestic and export markets. The company is committed to sustainability, innovation, and operational excellence, driving efficiency and growth through advanced technology and community engagement.

Thai Bridgestone, a leading tire manufacturer in Thailand, faced the challenge of managing vast amounts of production data generated by over 300 machines across its facilities. The legacy system relied on manual processes, making data handling slow, error-prone, and difficult to scale. Teams spent hours consolidating and transferring data at the end of each shift, delaying access to critical insights and limiting the company’s ability to respond quickly to operational needs.
With ambitions to modernize and support both domestic and export markets, Thai Bridgestone sought a solution that would streamline data management, improve reliability, and free up staff to focus on higher-value projects.

Fujitsu, a trusted partner of Thai Bridgestone for over a decade, leveraged its deep understanding of the customer’s manufacturing environment to deliver a tailored solution. By implementing Microsoft Fabric Lakehouse technology, Fujitsu automated the migration of historical data and established an incremental data pipeline that ingests machine data every eight hours.
The project involved integrating diverse data sources (including CSV, Excel, images, and production logs) into a unified, cloud-based platform. This approach eliminated manual monitoring and file transfers, reduced operational risk, and ensured secure, scalable data management. “The factory data is complex, and determining what data should be uploaded to the cloud was a major challenge. Fujitsu helped us define a clear path forward.” shared a Manufacturing Infrastructure Engineer at Thai Bridgestone

Thai Bridgestone achieved immediate and measurable benefits from the transformation. Operational efficiency and IT productivity improved significantly, with automated data ingestion providing near real-time machine data across facilities. Manual effort and maintenance costs decreased, while built-in alerting improved data reliability.
The new Lakehouse platform serves as a central source of truth for analytics, supporting up to 100 TB of historical data and enabling faster development of data products. Migration to Azure Data Lake and Microsoft Fabric also strengthened data governance, reduced energy consumption, and aligned with the company’s ESG goals.
“We trust the system. Data correction is at 100%, and our teams can focus on projects that add greater value,” said a Manufacturing Infrastructure Engineer at Thai Bridgestone. With a scalable, future-ready analytics foundation, Thai Bridgestone is now positioned to drive ongoing innovation across supply chain, production, and quality.