Customer Engagement transformation
Driving Customer-Centric Digital Transformation with the World's No.1 CRM - Salesforce
Driving Holistic Customer Engagement to Power Business Transformation
By 2050, a shrinking workforce and rising complexity in customer relationships will redefine how businesses engage
People’s values are diversifying, making it harder for businesses to respond to customer needs accurately and in real time. At the same time, the challenges of declining labor populations and rising costs for talent acquisition and development are intensifying year by year. In this environment, companies must find new ways to deliver added value to their customers.
Fujitsu combines deep industry insights gained through years of IT service delivery with cutting-edge technologies and Salesforce—the world’s leading CRM cloud platform—to help customers achieve holistic business transformation.
Customer-Centric Salesforce Deployment - Powered by Japan’s Fastest Implementation and Fujitsu’s Proven In-House Expertise
Leading the way in AI agent adoption
Fujitsu has built a strong partnership with Salesforce over more than 20 years, supporting over 1,000 implementations worldwide. Our proven management capabilities have helped customers enhance business value across industries. In recent years, we’ve focused on applying AI agents to business operations—aiming to improve both efficiency and customer satisfaction. These efforts have enabled us to maximize the power and effectiveness of Salesforce through hands-on internal practices.
Our vision
Our approach to the solutions
In-House Expertise as a Salesforce Customer
Fujitsu promotes a company-wide DX program called “FUJITORA / OneFujitsu,” using Salesforce as a core platform for customer management. We’ve unified systems and operations globally to drive business reform and standardization. By integrating AI into various customer touchpoints early on, we’ve built a rich portfolio of advanced use cases—strengthening our position as one of Japan’s largest Salesforce users and empowering our customers’ digital transformation.
Proven Track Record and Market Recognition
Fujitsu has long been a leader in Salesforce initiatives, with a wealth of experience across industries. Among domestic Salesforce partners, we consistently achieve high customer satisfaction and have received prestigious awards such as Japan Partner of the Year and Best Reseller Support Partner of the Year.
Transforming Customer Engagement with Customer360
In 2023, Fujitsu welcomed toBe Marketing Inc. into the Fujitsu Group. The company brings deep expertise and advanced capabilities in marketing automation (MA), helping boost productivity through automation. This strengthens Fujitsu’s offerings not only in its traditional B2B domain but also in B2C and MA areas.
Through synergy with toBe Marketing, Fujitsu accelerates digital transformation across all customer touchpoints—from sales and service to marketing—delivering faster and more impactful results.
Customer stories
Our solutions
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