Contribution to the resolution of environmental challenges for customers and society through our business

Fujitsu aims to transform its portfolio and offerings by 2030, focusing on ESG contributions and Sustainability Transformation (SX*1). In line with its materiality focus on helping to preserve the global environment, Fujitsu provides a range of cross-industry offerings, from supply chain optimization through to energy efficiency. Notably, we are promoting the development of solutions and initiatives that contribute to SX, targeting both customers and society as part of Stage XI of our Environmental Action Plan for 2023 to 2025. Below are examples of Fujitsu’s initiatives for helping to resolve environmental challenges for customers and society through its business.

  • (*1) SX: Sustainability Transformation

Data-driven response to uncertain times

In times of uncertainty, companies face various challenges at the management, operational, and at the industry and societal levels. To address these challenges while maintaining and enhancing our competitiveness, it is crucial that we make timely and well thought-out decisions informed by data.
Fujitsu offers customers a data-driven management approach to achieving their organizational goals that uses data to formulate the most impactful scenario. Through a cycle of increasing real data, linking data correctly, assigning value to that data and then creating new experiences, we support the transformation of management, business operations, industries and society by advancing Digital Transformation (DX) solutions.

DX solutions with three transformations provided by a data-driven approach

  • Management transformation
    • Increased sophistication in decision making: More advanced management through the use of data, moving from numbers-based management to strategy formulation and decision-making
  • Business operations transformation
    • Traceability: More efficient business processes by linking data to ensure transparency in manufacturing processes and transactions.
    • Demand forecasting: Greater efficiency through data-driven planning and business processes
    • Advanced infrastructure operation: Risk-based maintenance through data-driven predictive fault detection
    • Quality management: Support for enhanced quality through data integration from design and manufacturing through to after-sales support
  • Industry and society transformation
    • Transformation of entire industries: Creation of new systems and value across entire industries.
    • Achievement of carbon neutrality and transistion to a circular economy: Aiming to contribute to a sustainable society through the use of data to reduce environmental impacts.

Fujitsu Data Intelligence PaaS (DI PaaS) is a service that powerfully drives this data-driven decision making as well as solutions to DX topics. DI PaaS is a cloud-based all-in-one operation platform that integrates vast amounts of data from both inside and outside organizations into a meaningful format to support decision-making. It consists of “Fujitsu Kozuchi”, the world’s most advanced AI solution; the “Sustainability Value Accelerator”, which enables traceability; and “Data Life-Cycle Utilization”, which includes Palantir Foundry and Microsoft Azure/Amazon Web Services among others to achieve complex data integration, application development, and advanced AI. Using these technologies, DI PaaS helps customers solve their challenges by enabling the integrated connection and analysis of data that has been fragmented across industries, leading to unprecedented solutions and insights across the value chain. Furthermore, by seamlessly linking these decision-making outcomes with Fujitsu's long-standing planning and execution systems, DI PaaS empowers autonomous operation of business processes from decision-making to action, enhancing agility and responsiveness to change.

Fujitsu Data Intelligence PaaS
Fujitsu Data Intelligence PaaS

Creation of new value by providing value-chain traceability across companies and industries

The Sustainability Value Accelerator enhances the transparency of the value chain by collecting verifiable traceability data, thus enabling collaboration across companies and across nations. Through trust-based data sharing and cross-company impact simulations, it supports the optimization of the entire value chain and the creation of new business models, helping companies fulfill their social responsibilities while improving profitability. This value chain restructuring supports customers in achieving their business goals and helps to revitalize markets.

Our approach to solutions

  • Provide sustainable procurement and business revitalization: We provide traceability linked to proof of origin for both primary products and secondary products generated through recycling and reuse. This clarifies the process by which products are reused, ensuring transparency for consumers and businesses. We enhance product reliability and promote responsible resource use throughout the supply chain by collecting and managing data right through from raw material procurement for primary products as well as the recycling process for secondary products. This contributes to enhancing brand value by providing sustainable products and appealing to environmental considerations.
  • Enable data collaboration between companies across different industries: Reducing greenhouse gas (GHG) emissions is a typical example of a scenario requiring data collaboration. GHG emissions reduction is challenging for individual companies to achieve alone as a concerted effort across the entire supply chain is essential. Collecting data from upstream and downstream partners is particularly important for reducing Scope 3 emissions. However, because traditional monetary-based calculations often fail to reflect the efforts of suppliers, calculating Product Carbon Footprints (PCF) based on primary data, which requires data collaboration, is crucial. 
    The Sustainability Value Accelerator helps to visualize and reduce emissions through data collaboration across the entire supply chain, compliant with international standards such as WBCSD PACT.
  • Realize a decarbonized society through data utilization and carbon credits: We digitize and automate the work required by knowledge specialists to assess, report, and verify the amount of CO₂ emissions. This significantly reduces the workload both for companies generating J-Credits(*2) and for certifying organizations is significantly reduced, enabling a faster path to monetization. Fujitsu supports the creation of highly trusted J-Credits by undertaking registration as an MRV support system operator in the J-Credit system.
  • (*2): J-Credit Scheme: A scheme whereby the Japanese government certifies as "carbon credits“ the amount of greenhouse gas emissions (such as CO₂) absorbed through appropriate forest management or reduced by introducing energy-saving devices or using renewable energy. J-Credits are classified as compliance credits based on systems managed by nations and governments, and can be used for regulation compliance.
Sustainability Value Accelerator
Sustainability Value Accelerator

Achieving sustainable consumption by stimulating demand through personalized marketing

With increasing diversification of consumers’ purchasing behavior, companies face challenges in accurately gauging demand as well as reducing waste (e.g. food loss) while increasing profit.
By using AI-based personalized marketing services to optimally identify consumer needs, Fujitsu assists with the entire process from stimulating demand through to optimizing prices. This maximizes the balance of supply and demand across the entire supply chain, offering both reduced waste and business sustainability.

Our approach to solutions

  • Demand creation and customer experience optimization: Enhances the consumer purchasing experience by using AI to generate optimized recommendations based on a range of purchasing data.
  • More efficient promotional campaigns: Effectively drives demand by using generative AI to create optimized promotional measures based on consumer behavior data.
  • Reduced losses through dynamic pricing: Reduces losses from unsold goods and their disposal through automatic generation of optimal pricing based on AI analysis of demand.
Personalized Marketing Services
Personalized Marketing Services *Japanese text only

Supporting transformation to sustainable businesses by linking data throughout the supply chain

Organizations are facing complex pressures in their supply chains, with frequent external changes and uncertainties in consumer trends, geopolitical risks, tariff fluctuations, procurement disruptions, and environmental impact reductions among others. Amidst all this, they must predict changes, formulate responses based on multiple factors, and quickly reflect those measures in their business operations.
Through Dynamic Supply Chain Management (DSCM), Fujitsu enables visualization and simulation of the entire supply chain, allowing speedy yet flexible responses with end-to-end linking even of complex operational instructions. This supports the transformation to a truly sustainable data-driven business along with a resilient supply chain that maximizes profits while minimizing environmental impact.

Our approach to solutions

  • Supply chain visualization and planning optimization: While continuing to leverage existing business processes and systems, we can enhance the visualization of the entire supply chain by integrating dispersed data and optimize planning with technologies such as AI.
  • Risk forecasting and enhanced resilience: We use digital rehearsals to simulate risks and loss and build systems that can quickly respond to unforeseen circumstances such as natural disasters.
  • Links to organization-wide operational instructions: We enhance intra-organizational business agility by quickly reflecting plan updates necessitated by sudden changes or unexpected problems on ordering from suppliers and logistics operations.
DSCM
DSCM *Japanese text only

Visualization and automation linked by digital threads for more efficient development processes

Manufacturing industry business processes, from product design through to production preparation, must consider the environment and provide shorter lead times, lower costs, and higher quality.
Fujitsu links the entire product lifecycle using digital threads with PLM at the core to realize sustainable manufacturing premised on ESG environmental considerations. Linking environmental information to the Bill of Materials (BOM) from the initial design stages allows us to develop products that are both competitive and compliant with the applicable regulations. This supports sustainable growth in the manufacturing industry through efficient development processes.

Our approach to solutions

  • Integration and visualization of environmental information using digital threads: We develop an environmental BOM where environmental information is linked to the design BOM with PLM-centered digital threads. This provides a consistent linkage from data procurement from the supplier through to design and manufacture, promoting environmental consideration from the earliest design stages.
  • Development process automation using simulation and optimization: By combining LCA, MBD (Model-Based Design) and 3D CAE (Computer-Aided Engineering), we can automate multi-objective optimization and simulation of the environmental impacts and product performance on digital twins. This enables efficient design with fewer development steps by automating selection of the optimum material, shaping or manufacturing method to achieve environmental goals.
Product Lifecycle Management
Product Lifecycle Management *Japanese text only

Utilizing AI and ICT to improve comfort, convenience, and safety, and make urban spaces more attractive

As populations become more concentrated in cities and depopulation accelerates in regional areas, there is a growing need for more compact cities capable of responding flexibly to the needs of citizens and consumers. We confront a growing number of issues, such as how to foster vibrant urban spaces, limit congestion, and provide transport that does not rely on cars along with safe and secure environments.
Fujitsu Group's 'Advanced Space' enables the creation of sustainable urban areas that foster streetscapes that are lively and interesting but also safe and secure, creating relaxed and appealing area experiences that people are drawn to. By harnessing the power of data and AI, we aim to transform facilities and cities into safer, more secure, and more attractive spaces.

Our approach to solutions

  • First, we focus on visitor engagement and revenue maximization at sports and entertainment venues and event management. By leveraging ticketing management and videoanalytics AI, we can improve both the visitor experience and operational efficiency, contributing to more vibrant, safe, and secure communities.
  • Second, we deliver value in the transportation sector. By utilizing integrated traffic simulation and on-demand mobility services, we help optimize transportation measures. this helps reduce congestion and improve travel convenience.
  • Third, we improve the efficiency of infrastructure management. By leveraging urban data and infrastructure diagnostic services,local governments and infrastructure operators can streamline inspection and maintenance activities.
  • In addition, we leverage AI and integrated comprehensive simulators to analyze city-wide data, we support optimize planning and decision-making. This enables city management that fosters vibrant communities while maintaining a safe and secure environment.
Advanced Space
Advanced Space