Connected commerce experiences

Creating seamless, personalised experiences

Omnichannel retail & hospitality has redefined customer experience. Shoppers no longer separate digital and physical; they expect personalisation, convenience, and recognition everywhere they engage. And guests expect experiences that are instant, intuitive and personal, whether they’re booking online, checking in at a kiosk, ordering through an app or engaging with staff in person.
However fragmented systems and siloed data make it hard to anticipate customer needs. Fujitsu helps organisations connect the physical and digital to deliver truly unified commerce.

A smiling couple sits together looking at a laptop. The man wears glasses and a blue denim shirt, while the woman has long dark hair. They are in a bright home with plants in the background.

Enhancing customer insight and experience

By connecting digital channels with on-site operations, Fujitsu enables truly hybrid experiences, where guests move seamlessly between self-service and human interaction without disruption. This unified approach not only enhances satisfaction but also frees staff from repetitive tasks, allowing them to focus on the moments that matter most. Fujitsu helps transform data from every system, PMS, POS, booking platforms, loyalty programmes and more, into actionable insight. By bringing together every point of engagement, Fujitsu transforms disconnected systems into intelligent ecosystems that anticipate and adapt to each customer’s needs.

Offerings

Omni-channel services

Building foundations to support an end-to-end customer journey, across physical and digital touchpoints, ensuring it is seamless and personalised.

A young woman looking at her smartphone while shopping

Behavioral data utilisation

Unlock actionable insights with Fujitsu’s AI driven behavioural data utilisation, enabling smarter decisions through advanced human behaviour analytics.

Digital age verification

Fujitsu’s Digital Age Assurance technology delivers secure and seamless customer age verification, boosting compliance, speed and customer experience.

Offering details

Personalised shopping

Using AI-based algorithms to make the shopper journey relevant, personal and optimised, online and offline. Customer offers evolve with every interaction, ensuring each engagement feels relevant and timely.

Customer stories

B&Q Limited

In preparation for introducing more sustainable energy sources to its stores, B&Q worked with Fujitsu, leveraging its expertise in sustainability initiatives and data analysis, to optimise its energy usage.

Whitbread Group

Creating a Springboard™ to Azure Cloud - Whitbread has now successfully transitioned to a robust IT platform with transparent governance, visibility of operations, cost control and faster time to market

Toridoll Holdings Co., Ltd.

Optimize shop operations and energy use through Fujitsu’s AI Demand Forecasting

Related services

Future-ready retail and hospitality

Discover future-ready retail and hospitality solutions that boost resilience, sustainability, and seamless customer experiences with Fujitsu.