Reflecting on the Global Peter Drucker Forum Fujitsu's Leadership in the Age of AI

The 2025 Global Peter Drucker Forum took place at Vienna's Hofburg Palace.

Article | 2026-1-30

8 minute read

The Global Peter Drucker Forum, where senior leaders from around the world come together to discuss the future of management, was held in November 2025. At the opening session, Takahito Tokita, Representative Director, CEO of Fujitsu stated that "Next-era leaders must navigate the challenge of fostering effective human-AI collaboration to drive a better society," emphasizing the need to explore the potential of AI and accelerate transformation.

This forum is an international conference based on the principles of Peter F. Drucker, known as the "father of modern management," dedicated to contemplating the future of management. It is held annually in Vienna, Drucker's birthplace. This year, under the theme "Next Era Leadership: All Hands on Deck," many business leaders and academics engaged in lively discussions through panel discussions and other events.

AI

AI Augments Human Capabilities

From Fujitsu, alongside Takahito Tokita, Shin Shuda, Global CEO & Senior Managing Partner leading the Uvance Wayfinders consulting business (hereafter, Wayfinders); and Juergen Reiner, Co-Head of Europe & Managing Partner for Wayfinders spoke at the event.

Fujitsu CEO Takahito Tokita speaking at the opening session of the Global Peter Drucker Forum (Vienna, November 2025).
Fujitsu CEO Takahito Tokita speaking at the opening session of the Global Peter Drucker Forum (Vienna, November 2025).

Tokita participated from Japan, appearing online in the opening session that marked the beginning of the forum. In his address, Tokita stated that old management models, prevalent in the 20th century, are no longer capable of solving the diverse challenges facing modern management, and emphasized, " Now is the time to renew management models for organizations to become more innovative and create greater value for not only customers but also societies."

Taking the rapid evolution of AI capabilities, which already surpass human performance in some knowledge-based work into consideration, he stressed that " The key point of using AI is not to automate everything, but to augment human capabilities."

Tokita then introduced how Fujitsu is actively incorporating generative AI and AI agent technologies into large-scale software development and supply chain systems.

Finally, he concluded by stating, "A big challenge that next-era leaders must deal with will be how we can develop human capabilities, and how we can make people and AI collaborate effectively to drive a better society." He shared his anticipation that excellent ideas would be discussed at the Forum, contributing to the shaping of future leadership models.

The Future of Consulting with an AI-first Approach

Shin Shuda, who is driving the expansion of Fujitsu’s new consulting business Wayfinders, spoke at a panel session titled "Gaining the Wisdom and Judgment to Lead in the Age of AI."

Shuda primarily addressed the changes AI brings to the workforce and workplace from a practical perspective. He categorized AI's evolution into three stages: "Generative AI," "AI Agents," and "Agentic AI," where AI autonomously intervenes in human decision-making. He indicated that this final stage could dramatically alter traditional processes and potentially lead to job displacement in specific sectors.

Furthermore, he critically noted that traditional consulting firms, with their pyramid hierarchical structures, require a large workforce where everyone from analysts to partners needs to maintain utilization rates and generate revenue, labeling this as a "debt."

In contrast, Fujitsu's new Wayfinders consulting business adopts a compact, "diamond-shaped" structure, made possible by the strategic use of AI Agents. "By entrusting some of our work to AI agents, we maintain a small, elite organization while pursuing efficiency and speed. Wayfinders truly embodies an 'AI-first' organization," he emphasized, highlighting the characteristics of the Wayfinders team.

Shuda further explained that by centering the organization around "data and AI," Wayfinders integrate AI into the client's problem-solving process and are demonstrating its effectiveness.

He shared an instance where a client in earthquake-prone Japan implemented Data and AI to predict supply chain sustainability and alternative plans during an earthquake. This case illustrates that AI is not merely an efficiency tool but a strategic asset that enhances corporate resilience, directly contributing to solving societal challenges.

Shin Shuda, Global CEO & Senior Managing Partner, Uvance Wayfinders, at a Global Peter Drucker Forum panel.
Shin Shuda, Global CEO & Senior Managing Partner, Uvance Wayfinders, at a Global Peter Drucker Forum panel.

Shuda also made some remarks regarding leadership. He stated, "Understanding AI is essential for leaders, but it's impossible for AI to understand the 'emotional' aspect." He added that leaders need to articulate a clear vision and commit to its realization. For team members who have doubts, it is crucial to convince them by demonstrating that AI-first consulting actually works.

Furthermore, he stressed the importance of "Trusted AI" as a key concept in AI utilization, emphasizing its critical components:
- Data Collection: What kind of data is being used, and is it legal?
- Data Sovereignty: To which country, company, or industry does the data belong, and who manages it?
- Explainability: The ability to explain why AI made a particular decision and what knowledge graphs or data it used. (This is closely linked to AI ethics.)

He underscored the indispensability of AI's transparency and explainability in business with the question, "If you can't explain the process, how can you trust it?" He then suggested that, particularly in the context of AI agents, there is a need for an "orchestrator" to oversee diverse AI agents. This orchestrator should be tasked with testing the ethical implications of results derived by other agents and evaluating them against policies, advocating for the importance of governance and accountability in the AI era.

Redefining Innovation: Co-creating the Future with Customers

Juergen Reiner, who co-leads Wayfinders in Europe, spoke at the panel session "Leading for Innovation." Reiner defined innovation as "solving customer challenges in new ways that are better than those previously applied." He emphasized that shifting from "product obsession" to "listening to customers and co-creating" is key to transformation.

He recalled that European manufacturing, particularly the automotive industry, historically competed on a selection of state-of-technology product innovations, driven by a strong development culture and the belief that "excellent products sell." However, he pointed out that in the internet age, Amazon has been an exemplary company that spearheaded customer obsession by thoroughly focusing on solving customer problems, thereby changing the axis of competition.

"However, if listening to customer requests is the foundation of innovation, it is too passive. Isn't it the exact opposite of being innovative?" Reiner stated, asserting that actively gathering customer information and opinions is indispensable for future innovation.

Juergen Reiner, Co-Head of Europe, Managing Partner, Uvance Wayfinders, at a Global Peter Drucker Forum panel.
Juergen Reiner, Co-Head of Europe, Managing Partner, Uvance Wayfinders, at a Global Peter Drucker Forum panel.

He also highlighted the importance of "timing for decisions" as a role of leadership. Reiner emphasized that many business professionals tend to be constrained by short-term performance, and innovative businesses require a medium to long-term perspective. Specifically, he noted that the automotive manufacturers' trial and error in transitioning to electric vehicles clearly illustrates the difficulty of timing and adaptation.

Furthermore, he touched upon the consulting market, pointing out that it is becoming commoditized. As an approach to overcome this challenge, he quoted Michelangelo, the sculptor, saying, "The sculpture is the process of removing the unnecessary parts that do not belong to it," and stated that sometimes it is necessary to consciously decide "what not to do."

For leaders driving innovation, he offered practical advice: "prioritize customers and listen sincerely to their voices" and "confidently support customers in deepening their understanding." He further suggested that by engaging partners, gathering information across networks, and promoting an ecosystem-wide approach to innovation, we can now enter a new phase where the powerful tools of AI can be maximized.

Responsibilities of Leaders in the AI Age

The discussions involving Takahito Tokita, Shin Shuda, and Juergen Reiner clearly illustrate that as AI reshapes society and organizations, leadership demands a multifaceted perspective and dynamic practices. AI, truly, is a powerful force that extends human capabilities and fosters new value creation. Fujitsu stands at the very forefront of this transformation.

The 2025 Global Peter Drucker Forum took place at Vienna's Hofburg Palace.
The 2025 Global Peter Drucker Forum took place at Vienna's Hofburg Palace.

However, its implementation and utilization necessitate addressing ethical challenges, data trustworthiness, and ensuring transparency and explainability in AI's decision-making processes. These are not merely technical considerations; rather, they underscore the critical importance for leaders to possess a steadfast vision, a deep commitment to cultural transformation, a profound understanding of customer needs, and a sharp insight into technology. Now is the time for each of us to embrace a leadership that takes up the challenge of navigating the future, with AI as our powerful compass, to realize both a sustainable society and robust corporate growth.

Uvance Wayfinders
Consulting by Fujitsu

A long bridge stretches across the ocean at night, with streaks of car lights.
A long bridge stretches across the ocean at night, with streaks of car lights.

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