Unified Commerce
Delivering a connected and sustainable customer experience, both online and offline
Building the commerce foundations to support an end-to-end shopper journey, across mobile, store and fulfilment – seamless, personalized and sustainable
Shopping has become a sequence of steps towards fulfilling a customer need – mobile browsing at home, online order, click ‘n’ collect in store, last mile delivery to your home for additional purchases, in store returns. Having the right business and technology foundations in place to enable these new more personalized shopping journeys, across customer touchpoints, multiple data sets and business processes is not easy. What is critical is being able to have one ‘composable’ technology platform which orchestrates a set of internet-based microservices to enable browsing, selection, purchasing and order fulfilment using APIs and consistent datasets, independent of customer or colleague touchpoint (till, smartphone, in store device). This way you provide connected shopper journeys and avoid complex ‘hard’ coding, inconsistent data and high cost to innovate or change.
Fujitsu's Unified Commerce in partnership with GK Software are an API-based composable commerce foundation delivering a seamless shopping experience, encompassing end to end purchasing and order fulfilment, personalization and loyalty and dynamic optimized pricing.
FUJITSU is a CERTIFIED GK Software Partner.
Our approach to the solutions
Customer Journey Management
Personalized Shopping
Sustainable Shopping
Solution
Strengthen Consumer Touchpoints Unified Commerce Platform
