Tokyo, Japan
29 - 31 October 2025Fujitsu
ActivateNow

Image for Asian businesswoman with a focused expression.

Defining Success in the Regenerative Era

From Exploration to Action: A Blueprint for Sustainable Growth

Facing an unprecedented era of uncertainty, standing still means losing competitive advantage faster than ever.

The key to unlocking growth lies in redefining your business model by placing data and AI agents at its core.

Now is the time to rethink your role in society, reimagine how your business creates value, and use data and technology to turn uncertainty into clarity. This paves the way for sustainable, long-term growth.

Let’s move beyond the era of exploration. This is the era of action - the time to start building the future, today.

Guest Speakers

Hajime Tamaoki

Representative Director, Member of the Board, Executive VP, Panasonic Holdings Corporation

Hajime Tamaoki is the Group CIO and CTRO of Panasonic Holdings. He leads digital transformation, IT, cybersecurity, and business process improvements across the group. Before Panasonic, he held senior IT roles in various industry sectors, such as CPG, fashion apparel, insurance, etc.

Prof. Keisuke Fujii

Leading Researcher in Quantum Computing at Osaka University

Keisuke Fujii is a Distinguished Professor at Osaka University and Deputy Director of the Center for Quantum Information and Quantum Biology (QIQB).

His research focuses on quantum computing, including fault-tolerant architectures, quantum algorithms, and quantum error correction.

He also serves as Team Leader at RIKEN and Chief Technical Advisor at QunaSys Inc., bridging academia and industry.

Akio Isowa

Group CDIO and Senior Managing Corporate Executive Officer, Sumitomo Mitsui Financial Group

Joined Sumitomo Mitsui Banking Corporation in 1990 and worked in corporate affairs, legal affairs, management planning, and human resources before setting up the Retail Marketing Department and the Retail IT Strategy Department as general manager. Later, as general manager of the Transaction Business Division, he spearheaded product and sales planning for corporate settlements. In 2022, he became director of the Digital Solution Division. He took up his current post in 2023, in which capacity he is driving digital strategy promotion for SMBC Group.

Farrukh Shad

Senior Vice President, Head of Sustainability Business, APMEA, Schneider Electric

Farrukh Shad is the Senior Vice President and Head of Schneider Electric’s Sustainability Business for Asia Pacific, India, Middle East & Africa (APMEA), based in Dubai. He leads the region’s Energy and Sustainability Services organization, helping large enterprises reduce carbon emissions and advance climate action through technology. Farrukh oversees global teams developing strategies for clients navigating sustainability challenges in emerging markets.

With over 20 years of international experience across the Americas, Europe, Middle East, Africa, and Asia, Farrukh has held senior roles at Schneider Electric, L’Oréal, BP, and Philips. Known for driving strategic transformation and change management, he is passionate about digital innovation, active energy management, and accelerating sustainability agendas. Outside of work, he is an avid cricket player.

Loading component...

Oliver Backer

Managing Director, EintrachtTech GmbH

Dr Oliver Bäcker is the managing director of EintrachtTech GmbH, the digital subsidiary of Eintracht Frankfurt.
EintrachtTech implements the club's digital strategy and is responsible for the digital professionalisation of the Bundesliga club.
Dr Bäcker has many years of experience in the areas of digital transformation, the Internet of Things and emerging technologies and previously worked for companies such as Deloitte Digital, SAP, Siemens and Fraunhofer in strategy consulting and project implementation.
He holds a doctorate in technology management from the University of St. Gallen and was a visiting scholar at the MIT Centre for Digital Business.

Loading component...

Fujitsu Speakers

Shunsuke Onishi

Corporate Executive Officer, COO (in charge of regions), CRO, Fujitsu

Shunsuke Onishi is focused on driving growth across businesses and the globe by relying on a strong value-driven customer approach. Onishi’s personal aim is to support the globalization of Japanese Enterprises and conduct cross boarder PMI in multi-national environments. Before Onishi has held multiple C-level positions at Fujitsu in customer excellence mainly targeting the Manufacturing sector. He has led the launch of Sustainable Manufacturing in Fujitsu Uvance - the new global business brand of Fujitsu. Before joining Fujitsu, he gained more than 15 years of managerial experience as President and Chief Executive Officer of an NTT Group company and as Vice President, Head of Japan at Infosys Limited. Currently leads the Fujitsu front organization having been appointed Corporate Vice President, COO (in charge of regions), CRO in April 2024.

Loading component...

Vivek Mahajan

Corporate Executive Officer
Corporate Vice President, CTO, in charge of System Platform

Vivek Mahajan joined Fujitsu in 2021 as the Global CTO with the mission of establishing Fujitsu as a global company known for innovative technology leadership. A truly international executive, he is fluent in English, Japanese and Hindi and has worked in many countries with companies such as Tandem Computers, General Electric, Siebel Systems, Oracle and IBM.

Loading component...

Kaiya Sinead

Corporate Executive Officer, EVP, Vice Head of Global Solutions, Fujitsu

Kaiya Sinead is an experienced Chief Operating Officer with a global perspective, having successfully led business operations and strategic initiatives across North America, Europe, and Asia Pacific. Renowned for her ability to turn vision into action, she has a proven history of building and scaling operations in both high-growth start-ups and large enterprises within the technology sector. A trusted advisor to CEOs, Kaiya is adept at solving complex challenges, fostering authentic leadership, and navigating diverse cultural environments.
Key accomplishments include leading the rapid expansion of Woven by Toyota, where she tripled the workforce and integrated three acquisitions while strengthening operational foundations in HR, Finance, and Legal. At SAP, Kaiya managed a multi-billion Euro budget for the global product organization and launched SAP Labs Japan, focusing on digital manufacturing and supply chain innovations for the Japanese market.

Loading component...

Takashi Yamanishi

EVP CSSO (Chief Sustainability & Supply Chain Officer)

Takashi Yamanishi joined Fujitsu in 1989, with his primary focus being procurement from global vendors in areas such as software and semiconductors. He oversaw the global integration of procurement and supply chain management organizations as General Manager of the Global Supply Chain Division in 2018. Afterwards, in parallel with the shift to services within the business portfolio, he helped strengthen alliances with key partners while reforming procurement and supply chains. He assumed his current position in 2024.

Loading component...

Shinichiro Shuda

Global CEO & Senior Managing Partner, Uvance Wayfinders

Shin Shuda has extensive experience in leading projects from strategy formulation to execution, particularly in the distribution, consumer goods, manufacturing, pharmaceutical, and private equity industries across Japan, North America, and Australia. At Accenture North America, he played a pivotal role in enhancing corporate value through business transformation, operational efficiency, and digital transformation (DX), and has led multiple practices. In addition to his consulting expertise, as Chief Marketing Officer (CMO) for UNIQLO USA, he contributed to the brand's turnaround and the establishment of a growth foundation in Western markets. Leveraging his rich experience in Japan and North America, he drove UNIQLO's growth.

In March 2025, Shinichiro joined Fujitsu, spearheading the global business expansion and organizational transformation of Uvance Wayfinders. He graduated from Brown University (USA) with a B.S. in Engineering.

Loading component...

John Walsh

VP of Technology, CTO Europe, Fujitsu

John has over 30 years of experience in the technology industry, working in various roles at Fujitsu. He has created solutions for customers in sectors like finance, manufacturing, law enforcement, retail, telecommunications, and the public sector. John is passionate about R&D, having spent 3 years at Fujitsu Laboratories, currently focusing on the combination of accelerating AI learning models using Quantum Techniques. John excels at tackling business challenges with technology and helps customers gain early access to Fujitsu's latest research.

Loading component...

Dr. Shintaro Sato

Head of Quantum Computing, Fujitsu

Shintaro Sato has a concurrent position at RIKEN, Japan, serving as Deputy Director of RIKEN RQC-Fujitsu Collaboration Centre. He is responsible for research on quantum computing at Fujitsu. At Quantum Laboratory, he leads research on all the technology layers of quantum computing: quantum devices, platform, software and application. Fujitsu and RIKEN are planning to release a 64-qubit superconducting quantum computer from RIKEN RQC-Fujitsu Collaboration Centre this fiscal year. Fujitsu also has research collaborations with TU Delft on diamond-spin qubit technology and with Osaka University on software technology for fault tolerant quantum computing.

Loading component...

Dr. Laura Bonamici

SVP, Global Head of Marketing, Fujitsu

Dr. Laura Bonamici is the SVP, Global Head of Marketing, Fujitsu, leading a diverse team of 250 professionals focused on strengthening the Fujitsu brand and driving business growth. She oversees key areas including brand strategy, thought leadership, growth marketing, and regional marketing for the Americas, APAC, and Europe. Previously, Laura led Fujitsu Corporate Marketing, where she directed the rebranding strategy and spearheaded the launch of Fujitsu Uvance and the Corporate Brand refresh in 2021, both of which earned multiple awards and marked Fujitsu’s biggest brand shift in over a decade.

Loading component...

Mikihito Saito

Senior Executive Vice President, Head of International Business, Fujitsu

Mikihito Saito is Senior Executive Vice President, responsible for International Business at Fujitsu. With over 20 years’ experience accelerating digital innovation and delivering sustainable growth for businesses worldwide, he brings deep expertise in Enterprise Business Applications and the Manufacturing industry.

Throughout his career, including previous roles as Corporate Executive Officer, Senior Vice President, and Co-Chief Executive Officer for the Europe Region, Saito has been recognized for his strategic insight and ability to foster collaboration across regions.

Driven by a belief in aligning people, purpose, and technology, he leads with a focus on unlocking potential, both organizational and individual, whether guiding large-scale digital transformations or inspiring teams across more than 40 countries. He holds a Master’s degree in Information and Knowledge Engineering from Shizuoka University.

Loading component...

Your Tokyo agenda

You would travel on Monday 27th October and our program would begin on the morning of Wednesday 29th October. This exclusive event includes:

Date

Program agenda

Tuesday, 28 October

Welcome to Tokyo

Arrive in Tokyo and kick off your experience with a relaxed welcome reception, where you'll have the opportunity to connect with peers over drinks and canapés, set against a stunning city skyline, as we set the tone for the days ahead.

Location: The Moon

Loading component...

Roppongi Hills Mori Building
A very spacious and exclusive venue with a great view of Tokyo overlooking the Tokyo Tower and Sky Tree.

Wednesday, 29 October

Uvance in Action

Immerse yourself in Fujitsu’s Uvance Experience, where cutting-edge innovation delivers tangible business impact. Gain exclusive insights from Fujitsu leaders and explore proven success stories driving real-world transformation. Engage directly with advanced solutions through interactive demos and hands-on workshops designed to inspire strategic growth.

Speakers:

Loading component...

Kaiya Sinead, Vice Head of Global Solutions, Fujitsu
Takashi Yamanishi, CSSO, Fujitsu (Sustainability & Supply Chain)

Location: Uvance Experience Center at Kawasaki

Thursday, 30 October

Morning Session: Uvance Todoroki Stadium Tour

Visit the Uvance Todoroki Stadium and discover Fujitsu’s bold vision to reimagine the surrounding area as a vibrant urban hub - a place where innovation, business, and community thrive together to create lasting impact.

Afternoon session: Technology for Business

Step into the Fujitsu Technology Hall for an exclusive look at how breakthrough innovation is driving real business transformation and delivering value for society. Discover how Fujitsu is shaping the future with advances in Quantum, AI, and next-generation technologies, and what that could mean for your organization.

Loading component...

Meet Vivek Mahajan, Fujitsu’s Global CTO, for a candid, interactive session on our technology vision and how it aligns with the challenges and opportunities facing global leadership today.
Enjoy a guided tour through Fujitsu’s heritage and future, with a hands-on look at cutting-edge solutions designed to drive meaningful impact across industries.

Loading component...

Location: Fujitsu Technology Hall at Kawasaki

Friday, 31 October

Morning session: Cultural Experience

Begin the day with a vibrant cultural experience that immerses you in the rich heritage and unique spirit that defines Fujitsu. This thoughtfully curated morning offers an authentic glimpse into the traditions, values, and cultural context that shape our identity and approach to innovation.

Location: Meiji Shrine, Tokyo

Loading component...

Afternoon session: Fujitsu ActivateNow Conference

Your week culminates at Fujitsu ActivateNow, our flagship event. Gain invaluable insights from inspirational Japanese business leaders during keynote sessions. Engage in a collaborative forum with fellow Executives and Fujitsu experts, sharing perspectives and exploring innovative solutions to address your most pressing business challenges. Leave with actionable strategies to transform your organization.

Loading component...

Opening and closing message by Shunsuke Onishi, Fujitsu COO / CRO.
Co-creating sustainability across borders by Speaker (TBC) and Shinichiro Shuda, Head of Uvance Wayfinders, Fujitsu
Redefining business around people and society by Tamaoki CIO, Panasonic and Isowa IDIO, SMBC Group
Driving innovation through quantum computing in Japan by Prof. Keisuke Fujii, Osaka University and Dr. Sato Head of Quantum, Fujitsu
Breakout sessions for in-depth focus topics.

Loading component...

Network with global leaders

At the end of the day, you will have time to meet other global leaders from across industries and geographies to have your own discussions in an informal setting.

Location: Grand Hyatt Tokyo

Loading component...

We will continue to add new information to your agenda as and when plans are confirmed.

Why attend Fujitsu ActivateNow?

Represent your organization

Opportunities to tell your story on stage.

Loading component...

Share challenges and learnings

Build relationships with likeminded peers.

Loading component...

Co-create with innovation specialists

Discuss solutions with our Fujitsu tech experts.

Loading component...

See the latest technology advancements

Real-time demonstrations.

Loading component...

Gain insight from Change Makers

Expert talks from sustainability leaders.

Loading component...

Experience the uniqueness of Japan

Explore Tokyo, the tech capital of the world.

Loading component...

Travel information

This trip is hosted by members of the Fujitsu leadership team. Fujitsu will cover the cost of activities and subsistence whilst in Tokyo. Travel and accommodation need to be booked and paid for by your organization.

Hotel information

We recommend our guests to stay at the Candeo Hotels Tokyo Roppongi, a modern 4-star hotel featuring stylish rooms, a rooftop spa, and a prime location near Roppongi’s nightlife and business hubs.

To make a reservation, please complete the form below and email it to the Fujitsu events and JTB Agency. Be sure to follow the instructions on the form. Please ensure you reserve your spot as soon as possible, as hotel availability is limited.

Loading component...

Discover what awaits you in Tokyo this October. Learn more about the exciting experiences available by visiting the link above.

Flight information

For booking flights, we recommend choosing Haneda Airport, as it is much closer to downtown Tokyo and easier to reach. Haneda is located just 20 km (13 miles) or a 40-minute car ride away, while Narita Airport is 75 km (47 miles) away and requires an hour and thirty minutes to reach by car. These travel times can vary based on traffic conditions.

Naturally, taking a taxi or other private transportation will cost more if you are flying out from Narita (approximately 15,000 JPY to 30,000 JPY from downtown Tokyo) compared to Haneda (around 8,000 JPY to 15,000 JPY from downtown Tokyo).

Traveling by train is even faster. You can reach Tokyo in just 20-25 minutes with a ticket that costs around 500 JPY to 1,000 JPY, making it the clear winner in terms of accessibility.

Loading component...

page top

Tokyo, Japan 29 - 31 October 2025Fujitsu ActivateNow

Defining Success in the Regenerative Era

Guest Speakers

Loading component...

Loading component...

Fujitsu Speakers

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Your Tokyo agenda

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Why attend Fujitsu ActivateNow?

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Travel information

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

Venue

Loading component...

Loading component...

Tokyo, Japan
29 - 31 October 2025Fujitsu
ActivateNow