Redesign the "Common Sense of Winners":
Fujitsu’s AI Space and the New Principles of Competition
Insight | 2026-4-6
10 minute read
Picture a shoal of tens of thousands of sardines swimming through the vast expanse of the ocean. They form seamless formations without a moment’s hesitation, instinctively evading the threat of predators. This chain of behavioral principles functions as a 'collective intelligence' that vastly transcends the sum of their individual intellects.
The survival instincts of the natural world often hold profound lessons for modern business. If we fail to detect the critical 'signs of change' that strike at the heart of our operations—be it supplier disruption, market volatility, or regulatory shifts—it becomes impossible to enhance predictability or to decipher the strategies for survival. We risk becoming like the lone sardine, separated from the shoal, oblivious to danger as it is consumed by a predator.
Fragmented information and siloed intelligence have long exacerbated unpredictable risks and created significant missed opportunities. The 'partial optimization' offered by existing Digital Transformation (DX) initiatives and conventional AI applications is now visibly reaching its limits. In this era of uncertainty, a fixation on immediate efficiencies will inevitably lead to business stagnation. To achieve sustainable growth, we must challenge our long-held assumptions and fundamentally redesign the very definition of common sense.
The key to thriving in this competitive landscape is AI Spaces. These are dynamic value-creation ecosystems where, upon a 'trusted digital foundation', multiple AIs autonomously learn and cooperate through linked data, transcending corporate and organizational boundaries. Through its 'Multi-AI Agent Collaboration Technology', Fujitsu provides enterprises with the 'rules for action', enabling AIs to make autonomous judgments and generate value through coordinated behavior. Simultaneously, its 'Advanced Trust Technology' guarantees the 'rules for transaction', ensuring the secure and reliable exchange of data. Together, these technologies echo the collective intelligence of the sardines, allowing digital intellects to autonomously connect and collaborate across organizational divides, delivering unprecedented benefits to all participants. This is the engine that will build trust within society and power a more sustainable world.
Takahide Matsutsuka (Taka Matsutsuka)
Senior Research Director, Fujitsu Research, Fujitsu Limited
He leads the development of advanced technologies in Data Spaces field at Fujitsu Research, focusing on international and cross-industry data and AI collaboration technologies. Through his activities and contributions to industry associations both in Japan and internationally, he promotes the societal implementation of trustworthy, decentralized AI technologies and the formation of their supporting ecosystems. He also serves as a Visiting Professor at the Japan Advanced Institute of Science and Technology (JAIST) and holds a Ph.D. in Engineering.
Daisuke Suzuki
Senior Director, Head of Corporate Insight Department, Fujitsu Limited
Daisuke Suzuki joined Fujitsu in March 2024, following roles at Nikkei Inc. and PwC Japan. At Nikkei Inc., he spent approximately 18 years as a staff writer and editor, covering policy at central government agencies such as the Ministry of Finance, Financial Services Agency, and Ministry of Economy, Trade and Industry, as well as industries including energy and startups. At PwC Japan, he led the planning, editing, and writing of Thought Leadership content as a Manager. He assumed his current position in April 2025.
Related Information
Unlocking new possibilities for value co-creation through AI and Data Spaces
Cross-Industry Value Creation and Trusted Data Collaboration to Realize Data Spaces
Transforming Executive Decision-Making with Data & AI: Maximizing Business and Social Impact
