Fujitsu and Umios conduct joint pilot project for electronic traceability system to visualize seafood distribution

In recent years, while demand for seafood has increased globally due to population growth and rising health consciousness, natural marine resources are declining, and securing sustainable marine resources has become an urgent issue. Countermeasures against IUU fishing are particularly critical, and countries worldwide are tightening marine resource management and fishing regulations. A common challenge for the fisheries industry is establishing mechanisms to clearly demonstrate and prove non-involvement with IUU fishing throughout the entire process, from procurement to distribution.

The Umios Group has positioned "Action for preserving biodiversity and ecosystem" as one of its material issues in the sustainability strategy of its medium-term management plan, "For the ocean, for life 2027," and is promoting the establishment of an electronic traceability system that can quickly and reliably prove that the seafood it handles is unrelated to IUU fishing.

●Date: February 1, 2026 (Saturday)

●Locations: Umios Marine Corporation Kushimoto Office (Wakayama Prefecture, aquaculture farm), Okuwa Co., Ltd. Izumi-Oda Store (Osaka Prefecture, retail store)

●Target Seafood: Bluefin tuna farmed at Umios Marine Corporation Kushimoto Office

●Details: A pilot project for an electronic traceability system enabling consumers who purchased the target bluefin tuna at Okuwa Co., Ltd. Izumi-Oda Store to check the production history (from farming and landing to processing and sales) using smartphones, along with a consumer awareness survey.

●System Used: A system developed as a prototype by Fujitsu, which records and visualizes the entire production history. It was designed utilizing a traceability solution from Fujitsu Sustainability Value Accelerator[1] offered through Fujitsu's business model Uvance, which addresses societal challenges.

●Results: The experiment demonstrated that the system can reliably record and visualize production history information for the target bluefin tuna. Furthermore, in the consumer awareness survey (35 valid responses), approximately 91% responded that they "would consider or refer to it when purchasing," approximately 77% said it "leads to a sense of security and trust," and approximately 77% also stated that they "would be willing to pay an additional price for products with traceability information." This indicates that electronic traceability can also function as added value for products.