FUJITSU DESIGN

Transformation by Design

Designing New Directions, Drawing Your Routes

Many companies face the pressure of decision-making and the barriers to execution during the process of transformation.

In these uncertain times, we believe that people-centered insights combined with creative practices create meaningful impact. We support realization by leveraging digital technology to bridge vision and action.

We are your transformation design partner, turning uncertain futures into certainty.

Our Principles

Our guiding principles evolve together with our clients, shaping every engagement from discovery to delivery.

Digital

We leverage advanced technologies and digital platforms not as ends in themselves, but as enablers of better human experiences. By integrating design with data, AI, and emerging technologies, we provide practical tools and scalable solutions that accelerate transformation.

Logical

We structure complex challenges with clarity and rigor. Through systems thinking and design methodology, we translate ambiguity into explainable, actionable design solutions that drive measurable results.

Consultative

We believe transformation happens with people. Through deep collaboration, continuous dialogue, and co-creation workshops, we empower organizations to build sustainable, self-reliant growth from within.

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Our Approach

The optimal transformation process tailored to your business challenges and growth phase

A process diagram illustrating the business and design workflow across three areas: Consulting, Hub, and Studio. The top row shows the business approach, including problem definition, concept design and MVP development, and value validation. The bottom row presents the design approach, covering envisioning the ideal state, design research, and behavior change. A continuous wave line connects each phase, showing progression from scope definition and idea realization to value validation and final business implementation by Fujitsu’s technology team.

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Works

A portfolio of projects co-created with our clients.

Data-Driven Collection & Delivery: Redefining Customer Experience

Sustainable Shared Transport Co. Ltd.

A conceptual diagram illustrating a logistics platform using relay transport hubs. It shows how shippers, logistics operators, and delivery destinations are connected through trunk transport hubs, driver changes, and shared transportation to optimize supply and demand within an open platform.

Maximize Employee Engagement
Internal Communication Service

Fujitsu Limited

A close-up of a person holding a smartphone outdoors. The screen displays a social connection app interface, with the text “aerukamo – Connect with people and meet future companions” shown alongside the device.

Transforming Business Models by Maximizing the Profitability and Brand Value of Traditional Industries

Miyoshi Kiku Shuzo

Two bottles of sake displayed on a table alongside smartphone screens. The bottles feature illustrated labels for “SAKE WAVE FES 02,” while the phones show an app interface with music playlists and live-linked content.

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Global Design Locations

Designing together. Culturally grounded, globally connected.
Our teams collaborate seamlessly across time zones, combining regional insight with shared methodologies and co-creation practices that integrate strategy, design, and technology.

Wherever our clients operate, we partner closely to create solutions that are locally relevant and globally scalable, grounded in human-centered design, strategic clarity, and digital innovation.

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Asia

India

6th floor, Building N, 77 Town Center, Survey No. 36/2 & 124,
Old HAL Airport Road, Yamalur Village, Amani,
Bellandur, Khane, Bangalore - 560037,
India

Japan

Fujitsu Technology Park,
4-1-1 Kamikodanaka, Nakahara-ku
Kawasaki-shi, Kanagawa
Japan
211-8588

Europe

Finland

Valimotie 16, 00380 Helsinki,
Finland

United Kingdom

Co Design Studio, Blake House, Eagle Court Business Park,
2 Hatchford Way, Birmingham, B26 3RZ

Contact

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