FUJITSU DESIGN

Transformation by Design

Designing New Directions, Drawing Your Routes

A collage of nine images representing Fujitsu’s initiatives: a parent and child using a smartphone, data center servers, immersive event visuals, a cityscape blending urban and natural environments, advanced research facilities, an exhibition booth, a live music performance, a mobile app interface, and digital signage in a train station, illustrating the connection between technology, people, and society.

Many companies face the pressure of decision-making and the barriers to execution during the process of transformation.

In these uncertain times, we believe that people-centered insights with creative practices truly shine, and we support the
realization by leveraging digital technology.

We are your transformation design partner, turning uncertain futures into certainty.

Our Principles

Our guiding principles, evolve together with our clients.

Digital

By leveraging the latest technologies and digital solutions, we provide practical tools to accelerate our clients' transformations.

Logical

We logically structure the essence of complex challenges to deliver explainable designs that drive concrete results.

Consultative

Through deep, collaborative dialogue with our clients, we co-create sustainable and self-reliant business growth.

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Our Approach

The optimal transformation process tailored to your business challenges and growth phase

A process diagram illustrating the business and design workflow across three areas: Consulting, Hub, and Studio. The top row shows the business approach, including problem definition, concept design and MVP development, and value validation. The bottom row presents the design approach, covering envisioning the ideal state, design research, and behavior change. A continuous wave line connects each phase, showing progression from scope definition and idea realization to value validation and final business implementation by Fujitsu’s technology team.

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Works

Portfolio of projects built from co-creation with clients

Data-Driven Collection & Delivery Grand Design Logistics Innovation and Enhanced Customer Experience Value

Sustainable Shared Transport Co. Ltd.

A conceptual diagram illustrating a logistics platform using relay transport hubs. It shows how shippers, logistics operators, and delivery destinations are connected through trunk transport hubs, driver changes, and shared transportation to optimize supply and demand within an open platform.

Maximize Employee Engagement by Creating Internal Communication Service

Fujitsu Limited

A close-up of a person holding a smartphone outdoors. The screen displays a social connection app interface, with the text “aerukamo – Connect with people and meet future companions” shown alongside the device.

Transforming Business Models Through Web3.0 Communities to Maximize Profitability and Brand Value for Traditional Industries

Miyoshi Kiku Shuzo

Two bottles of sake displayed on a table alongside smartphone screens. The bottles feature illustrated labels for “SAKE WAVE FES 02,” while the phones show an app interface with music playlists and live-linked content.

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Global Design Locations

Asia

India

6th floor, Building N, 77 Town Center, Survey No. 36/2 & 124,
Old HAL Airport Road, Yamalur Village, Amani,
Bellandur, Khane, Bangalore - 560037,
India

Japan

Fujitsu Technology Park,
4-1-1 Kamikodanaka, Nakahara-ku
Kawasaki-shi, Kanagawa
Japan
211-8588

Europe

Finland

Valimotie 16, 00380 Helsinki,
Finland

United Kingdom

Co Design Studio, Blake House, Eagle Court Business Park,
2 Hatchford Way, Birmingham, B26 3RZ

Contact

Contact us