Personalized customer marketing and insights

Earning shopper loyalty

In a competitive retail landscape, knowing your shoppers - and turning them into loyal customers - is key. Retailers need to understand shopper needs, preferences and behaviours, and then use these insights to drive sales and lifetime loyalty across multiple touchpoints.

Fujitsu, GK Software and partners are using computer vision, AI and data analytics to map and understand shopper behaviours. We then deploy smart loyalty programs across online, app, store and social in order to provide tailored offers, recommendations and rewards.

Featured Offerings

Customer Engagement transformation

Fujitsu combines Salesforce with industry expertise and cutting-edge technology to help customers transform their businesses across the board.

Understanding shopper behaviour

Know your shopper better

Use computer vision, AI toolsets and data analytics to track shopper behaviours (with their permission) to provide the insight to drive up sales, profit and loyalty.

A screen showing AI analyzing customer behavior and purchase trends in real-time within a store

Shape shopper behaviour

Make changes to product offer, layout, merchandising and services to enhance the customer experience, achieve higher satisfaction and increase the number of return visits across multiple touchpoints.

Increase sales, profit and marketing RoI

Establish smart loyalty programs which reward customers, drive up basket size and frequency and make your marketing spend go further.

A young woman looking at her smartphone on a sofa

News

May 27, 2025 Press Releases GK Software becomes a Fujitsu company

Customer stories

United Super Markets Holdings Inc.

Rapid introduction of a “Scan & Go” smartphone app has revolutionized the customer shopping experience at United Super Markets in Japan

Reitan Convenience Sweden

Advanced store operation services, with central and local application management and development, real time data transfer, and the end-to-end ownership and project Management of store IT.