Community
WHAT FUJITSU ASPIRES TO BE
Every employee is increasing their empathy for social issues and engaging in activities through collaboration and co-creation with a wide range of stakeholders, making a significant and positive impact on society, thereby creating growth opportunities for Fujitsu and contributing to the realization of Our Purpose.
GOALS FOR FY2025
Foster our corporate culture for community activities* and make an impact on society
- Employees participate in community activities (20% of Fujitsu Group employees)
The above target figures were set when formulating the FY2022 Medium-Term Management Plan. In FY2024, many employees participated in community activities through various programs, and target figures were achieved ahead of schedule (actual result: 30.7%). We will continue to work toward higher targets in FY2025.
*Community activities: Activities aimed at creating value by resolving challenges in society through global cooperation with local communities, which are important stakeholders
Our Approach to Community Activities
The Fujitsu Group contributes to local communities—who is one of the important stakeholders for us—around the world through donations, investment in organizations that address social issues, volunteer activities that leverage the skillsets of its employees, etc. in hopes of “solving global environmental issues”, “developing a digital society”, and “improving people's well-being” as well as creating a sustainable society. Furthermore, through the continued cycle of generating both financial and non-financial outputs and outcomes through such community activities and applying those to our business activities, we strive to address social challenges and create value for local communities.
Key Focus Area
Among community activities, those related to the essential contributions of Materiality, namely, “solving global environmental issues”, “developing a digital society”, and “improving people's well-being”, are positioned as top priority areas. The Fujitsu Group will contribute to expanding positive impacts through reduction of GHG emissions, improving digital accessibility, conducting ICT skills training, etc.
Promotion Framework
Community Activities Promotion Office and Global Sustainability Engagement team (GSE team) are set up as the contact point in each region under the Sustainability Management Committee. The community activity promotion leader is appointed in each region in charge of planning and promoting activities according to the situations of each country. The Community Activities Promotion Office works with Japan region, and the GSE team works with other overseas regions bilaterally. Initiatives on a global scale are planned through collaboration between the Community Activities Promotion Office and GSE team to be implemented in each region. The Community Activities Promotion Office compiles the activities results in each region on a quarterly basis based on key performance indicators (KPIs), and regularly collaborates with the GSE team and each region in holding discussions aimed at improving the activities on both sides based on their actual situations. In addition to quantitatively assessing the impacts generated through these activities, the office also submits reports to the Sustainability Management Committee twice a year for discussions on how to improve these activities.
Employee Community Activity Support System
The Fujitsu Group has in place a community activity support system to encourage each employee's active contribution to society.
-Leave System‐
Fujitsu offers a leave of absence system for employees to participate in the Japan Overseas Cooperation Volunteers/Senior Japan Overseas Cooperation Volunteers programs (for up to three years), and a volunteer leave of up to 5 days a year, cumulatively up to a maximum of 20 days in total.
-Employee Donations‐
Fujitsu has set up a donation site specifically for employee use in hopes of increasing employees’ awareness of social issues and fostering a volunteer mindset through donations. The Group also offers matching donations by topping up employee donations at a certain rate for disaster and humanitarian support related donations, if certain criteria are met.
-Introduction of Data Collection Platform‐
Fujitsu has introduced a data collection platform to aid the visualization of the results and effects of its community activities in order to optimize management. We will also work on assessing the impact of employees’ involvement in community activities on non-financial indicators, such as correlation with employee engagement.
Initiatives of Fujitsu Group
The Fujitsu Group promotes community activities globally as follows.
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Employee-led activities
Employees take the initiatives in conducting community activities, including programs that are planned and implemented by employees on selected SDGs through idea brainstorming and communication using internal social media, support activities (pro bono) for companies, NPOs, and various organizations aimed at addressing social issues, as well as events such as lectures by diverse companies and NGO/NPO representatives and panel discussions/workshops with employees.
Furthermore, we also provide educational support programs, where employees act as lecturers in discussing design thinking that Fujitsu practices in promoting its business, and problem-based learning using technology as the theme. -
Grants to NGOs/NPOs
The Fujitsu Group implements financial aid programs for specific initiatives of NGOs and NPOs that its employees want to support, in order to realize Fujitsu’s Purpose. The co-creation among employees and NGO/NPO contributes to the realization of a sustainable society. In FY2024, financial aid was provided to five organizations chosen from four countries through an internal recruitment process. -
Activity impact assessment and disclosure
The Fujitsu Group has joined the membership of Business for Societal Impact (B4SI)* since 2023, and will strive to accurately measure and disclose the results of its activities and their impacts.* An international standard for measuring the impact of social contribution by companies
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Social contribution activity through sports
Over the years, the Fujitsu Group has conducted social contribution activities through sports with the mission of supporting challenges and living in harmony with local communities. We host events involving athletes of Fujitsu’s sports teams, create and distribute barrier free maps, and provide opportunities for persons with disabilities or Ukrainian refugees to attend sports events.
Examples of Activities
Examples of main activities in each contribution area of Materiality in FY2024 are as follows.
Planet: Solving global environmental issues
Work together to create a future earth where both people and nature can thrive Cultivating greenery digitally – contributions from Fujitsu employees (China)
Employees planting trees
In China, 13.6% of the land (1.308 million square kilometers) is affected by desertification, impacting nearly 50 million people. Afforestation is crucial to combat desertification, and many employees in China are tackling this issue using the online platform "Ant Forest." Ant Forest is an innovative platform provided by Alipay that allows users to experience sustainability in a gamified manner. Users earn "green energy" through environmentally friendly actions and use that energy to support afforestation in China's arid regions. The planted trees can be tracked via satellites.
In 2023 alone, participants spent an average of 2.5 hours per month, walked over 65 million steps in total, and donated 1,954 Saxaul trees, which are well adapted to desert environments. In 2024, participants had the opportunity to visit “Fujitsu Forest,” located in Gansu Province. Through this activity, a total of 3,231 trees have been planted and 32,310 square meters of land have been protected from desertification. Participants spent a total of 9,947 hours engaged in these activities.
- Employees that participated in forestation activities: 3,958
This forestation project is managed by the Society of Entrepreneurs and Ecology (SEE) Foundation.
Click here for more information about the SEE Foundation
Prosperity: Developing a digital society
Fujitsu Empowers Young Entrepreneurships with App Development Workshop (New Zealand)
In 2024, Fujitsu volunteers facilitated an App Development workshop in Wellington, Aotearoa New Zealand, in collaboration with the Young Enterprise Scheme (YES) and Tech Step. The workshop saw 38 students from across the Greater Wellington Region attend. These students learnt about the process behind developing an app and had the opportunity to build their own user flow or wireframe for an app, following specific criteria. This was a wonderful opportunity to collaborate with YES to empower students and continue to create a trusted digital society.
Fujitsu proudly supports YES a not-for-profit committed to inspiring young people to discover their potential in business and life. YES offers programs and classroom resources to high school students to inspire entrepreneurship and creativity. The Fujitsu volunteers participating in the App Development workshop were able to use their Volunteering with Purpose Leave. Volunteering with Purpose Leave in the Oceania region allows employees up to 3 days of paid leave annually (pro-rata for part time employees) for volunteering.
- Employee that participated in the activities: 4
- Beneficiaries: 38
People: Improving people's well-being
Providing learning through sports for children via "Kawasaki City Friendship Sports Classes" (Japan)
Fujitsu has been collaborating with Kawasaki City for over 20 years to support the growth of children through sports. One noteworthy example of this is Kawasaki City Friendship Sports Classes, which have included a women’s basketball team, the Red Wave, and an American football club, the Frontiers, as well as a cheerleading team, and have enabled more than 20,000 children to share in the joy of sports. Men's volleyball and basketball teams have also recently joined the program, and there is an athletics team conducting similar activities in Chiba City. In FY2024, Fujitsu visited a total of 20 elementary schools in Kawasaki City. In FY2022, we launched the Fujitsu Sports Kids Learning Program to promote children's growth through diverse sports experiences. In 2024, to coincide with the International Day of Awareness of Food Loss and Waste, children learned how to reduce food waste through quizzes on food waste and "food drive" activity conducted by the Frontiers at their game venues. Employees from the American football club and cheerleading team supported 37 children on-site during the activity.
Fujitsu supports the development of people capable of contributing to society by cultivating a rich humanity and the mental strength to overcome difficulties through sports. We will continue to deepen our ties with society, continue our social contribution activities through sports, and do our utmost to support the growth of children.
*Beneficiaries: 1,601
*Employees participating in activities: 182 (total number of employees participating in activities)
FY2024 Performance
The following chart describes the expenditures for community activities at Fujitsu Group in FY2024
Disaster and Humanitarian Assistance
Through the giving of donations, the Fujitsu Group supports people in need of emergency aid in disasters and conflicts around the world.
In FY2024, we donated a total of 53,931,580 yen through company support funds, employee donations, and matching donations (that are equal to donations made by employees).