Working with our customers
Improving customer satisfaction
Our current era is characterized by dizzying levels of social and economic change, and it seems impossible to predict what will come about in the future. In this kind of landscape, it is vital that we maintain an accurate understanding of our customers’ various needs and adapt quickly to changes as they arise. In order to accomplish this, we must think and behave from the customer perspective, and engage continuously in reform.
The Fujitsu Customer Contact Center and Fujitsu Contact Line
The Fujitsu Customer Contact Center and the Fujitsu Contact Line responds quickly to customer inquiries, and have constructed a system for ensuring proper connection to the right consultation office. Through utilization of AI chatbots and inquiry forms, we can respond to various needs with flexibility, while also providing optimal guidance for smooth support to meet the customer’s situation and requests. In addition, cross-departmental collaboration and monitoring of response conditions prevents lapses and delays, and efforts are made to disclose information in a way that encourages accessibility, such that various customers can utilize the service.
We also continuously analyze customer feedback and utilize the insights gained to improve the quality of our products and services.
Advertising and promotion policy
At Fujitsu, we work to make sure that our advertising makes use of fair and appropriate language and symbols, and are in adherence to laws and internal regulations. In FY2026, we will engender the trust of society through innovation, and promote Fujitsu’s initiatives under our purpose to make the world a more sustainable place, so that those efforts will be more widely recognized. We also set key performance indicators (KPIs) and monitor these indices via the PDCA cycle to see if they have been achieved, in order to determine whether our advertising policies have been effective and cost-effective.
Fujitsu offers contact lines where the general public can voice their opinions about our advertisements. We take all of these opinions to heart, respond in a measured way with regard to matters that require a response, and do our best to engage in further communication.
