Transforming Our Corporate Culture
The Fujitsu Way
We have established the Fujitsu Way, a set of principles for all employees to observe based on Our Purpose, which indicates the reason for Fujitsu's existence in society. All Fujitsu employees work to achieve Our Purpose in their daily activities, while keeping in mind Our Values (Aspiration, Trust, and Empathy) and the Code of Conduct as they deliver value to customers and society.
Activities to Promote the Fujitsu Way
Internal Communication Initiatives
We are developing internal communication initiatives to foster greater connection with the Fujitsu Way.
We believe that for all employees of a global, large-scale organization like ours to understand and empathize with a single direction and set of values, it is necessary for senior management to first deepen their understanding of the Fujitsu Way and accept responsibility for promoting it in the workplace. We have therefore appointed the heads of each unit and the presidents of group companies as Fujitsu Way Promotion Leaders. Fujitsu Way Meetings are held once or twice a year, led by the Fujitsu CEO and Fujitsu Way Promotion Leaders who take responsibility for implementing the Fujitsu Way and motivating employees.
We have also produced a Fujitsu Way booklet and shared it with employees worldwide to ensure that they all understand the Fujitsu Way and make it uniquely their own. The booklet incorporates management's thinking on ways to implement change in Fujitsu. It also includes the words of former CEOs and other pioneers plus the background to their messages, which today form the company's DNA, embedded in the Fujitsu Way. We will continue to communicate the Fujitsu Way through workshops and videos, to ensure that all employees engage in the Fujitsu Way and work toward achieving the company’s purpose.
Employee Engagement
We conduct an engagement survey throughout the company each year to gauge the level of employee understanding of, and connection with, the company’s purpose. We commenced the survey in 2021. Prompted by the finding that the Understanding phase had changed within the company, we updated the question and after a three-year program of initiatives, we saw a 6-point increase overseas and a 9-point increase in Japan.
Also, seeing a need to achieve Our Purpose by mobilizing the aspirations of each and every employee and generating greater synergy, in 2020 we started rolling out the Purpose Carving® program, an initiative to shape and inform each individual's own purpose (My Purpose). Purpose Carving® is an interactive program that enables participants to reflect on their personal journeys and the values they uphold, clarifying their own purpose as they contemplate the future. With 83,000 employees worldwide having completed the program as of May 2025, the combination of their purpose together with Fujitsu's corporate purpose provides the driving force for transformation.
Materiality Contribution Awards
The Materiality Contribution Awards program is a new internal program launched in FY2025. It promotes Materiality initiatives aimed at achieving Our Purpose, and recognizes business activities and the organizational activities that support them.
By bringing together individual project activities in each area of Materiality, we aim to make a significant impact on solving the issues defined by Materiality.
Fujitsu Way Promotion Leaders and the CSSO(*1) participate in the Awards program as judges, basing their decisions on such criteria as the extent to which the entries contribute to the Fujitsu Way values, the Materiality items being contributed to, and the degree of contribution to the business.
The Sustainability Contribution Awards program ran for four years up until FY2024 with the aim of contributing to a sustainable society through business.
In FY2024, as many as 182 applications were received from Fujitsu Group companies worldwide, resulting in the presentation of two Grand Prizes and six Excellence Awards. See below for examples of the applications received, categorized by area of contribution to Materiality.
*1: Chief Sustainability & Supply Chain Officer
Award-winning Projects from FY2024 Sustainability Contribution Awards
- Solving global environmental problems: Energy-efficient technologies and efficiency improvements to help transition to a decarbonized society; shift to recycling industries; environmental monitoring; etc.
- Developing a digital society: Solving food loss and logistics problems; building information-sharing infrastructure and enhancing security through public-private partnerships; promoting DX to various industry sectors and business operations; etc.
- Improving people's well-being: Using medical and health data for drug discovery research; contributing to community; etc.
- Technology: Solving the GPU shortage problem and the AI power problem; high-capacity fiber-optic transmission technologies; development of innovative technologies; etc.
- Management foundation: DX-oriented practices aimed at business transformation; etc.
- Talent development: Implementing a global donation platform; gender equality and inclusion training; promoting diverse work styles; etc.