Transforming Our Corporate Culture
The Fujitsu Way
We have established the Fujitsu Way, a set of principles for all employees to observe based on Our Purpose, which indicates the reason for Fujitsu's existence in society. All Fujitsu employees work to achieve Our Purpose in their daily activities, while keeping in mind Our Values (Aspiration, Trust, and Empathy) and the Code of Conduct as they deliver value to customers and society.
Activities to Promote the Fujitsu Way
Internal Communication Initiatives
We are developing internal communication initiatives to foster greater connection with the Fujitsu Way.
We believe that for all employees of a global, large-scale organization like ours to understand and empathize with a single direction and set of values, it is necessary for senior management to first deepen their understanding of the Fujitsu Way and accept responsibility for promoting it in the workplace. We have therefore appointed the heads of each unit and the presidents of group companies as Fujitsu Way Promotion Leaders. Fujitsu Way Meetings are held once or twice a year, led by the Fujitsu CEO and Fujitsu Way Promotion Leaders who take responsibility for implementing the Fujitsu Way and motivating employees.
We have also produced a Fujitsu Way booklet and shared it with employees worldwide to ensure that they all understand the Fujitsu Way and make it uniquely their own. The booklet incorporates management's thinking on ways to implement change in Fujitsu. It also includes the words of former CEOs and other pioneers plus the background to their messages, which today form the company's DNA, embedded in the Fujitsu Way. We will continue to communicate the Fujitsu Way through workshops and videos, to ensure that all employees engage in the Fujitsu Way and work toward achieving Our Purpose.
Employee Engagement
We conduct an engagement survey throughout the company each year to gauge the level of employee understanding of, and connection with, Our Purpose. The results show a 4-point increase overseas and a 5-point increase within Japan (compared with FY2024).
Also, seeing a need to achieve Our Purpose by mobilizing the aspirations of each and every employee and generating greater synergy, in 2020 we started rolling out the Purpose Carving® program, an initiative to shape and inform each individual's own purpose (My Purpose). Purpose Carving® is an interactive program that enables participants to reflect on their personal journeys and the values they uphold, clarifying their own purpose as they contemplate the future. With over 84,000 employees worldwide having completed the program as of May 2026, the combination of their purpose together with Fujitsu's corporate purpose provides the driving force for transformation.
Materiality Contribution Awards
In FY2025, we built on our existing Sustainability Contribution Awards to develop the Materiality Contribution Awards as an internal program that focuses on contributions to materiality. This new program promotes Materiality initiatives aimed at achieving Our Purpose, and recognizes business activities and the organizational activities that support them.
By bringing together individual project activities in each area of Materiality, we aim to make a significant impact on solving the issues defined by Materiality.
Fujitsu managers involved in Materiality and the CSSO(*1) participate in the Awards program as judges, basing their decisions on criteria such as the Materiality items being contributed to, the degree of contribution to the business, and the promise shown by the initiatives.
In FY2025, the program attracted as many as 216 applications from Fujitsu and the Fujitsu Group companies in Japan and internationally. From those applications, 12 were selected for the “Impact Category” for the significant impact they had on initiatives promoting Materiality, and 30 were selected in the “Culture Leader Category” for their contributions to realizing Our Values central to the Fujitsu Way and fostering a culture of activity. See below for examples of the applications received in FY2025, categorized by area of contribution to Materiality.
- (*1) : Chief Sustainability & Supply Chain Officer
Award-winning Projects from FY2025 Materiality Contribution Awards
