Maximizing Employee Engagement
Internal Communication Activation Service "aerukamo"
Client
Information and Communications Industry
Expertise
Management Agenda
Since the pandemic, Fujitsu—now operating primarily through remote work—has experienced a decline in informal, spontaneous interactions among employees. This has led to a noticeable weakening of cross-departmental communication and a diminished sense of unity. The erosion of these “connections” risks lowering organizational engagement and limiting innovation, making the strengthening of cohesion and creativity critical priorities.
Design Insight
Addressing corporate communication challenges requires more than introducing information-sharing tools. Sustainable improvement depends on designing experiences that encourage employees to initiate collaboration proactively.
Rather than imposing top-down communication structures, the focus was placed on enabling employees to recognize collaboration opportunities themselves and take ownership of interaction. By rethinking communication as an experiential and behavioral design challenge, the initiative aimed to strengthen connections across departments and roles while reinforcing a more open and cooperative organizational culture.
Challenge
Focusing on employees’ latent need for stronger “connections” and cross-departmental collaboration, we planned and developed an internal communication service, aerukamo, using a PDM approach. We led the entire process from service concept development to UX and UI design, as well as internal branding and PR activities.
At the core of the platform is a feature that allows employees to share their location via computer or smartphone, visualizing connections within the office and enabling more natural, spontaneous collaboration. The design prioritizes simplicity and intuitiveness to ensure accessibility and confidence across all age groups.
By applying a human-centered design approach, the initiative went beyond the creation of a digital tool. It was positioned as an organizational intervention designed to encourage proactive behavioral change, strengthen employee connections, and enhance engagement across the company.
- Internal communication service aerukamo
- User-friendly and intuitive UX and UI design
- Service growth policies and new feature planning
- Internal branding materials,
- Promotion strategy to increase awareness and adoption
- Feedback collection and analysis framework for continuous improvement
Approach
Focusing on employees’ latent need for stronger “connections” and cross-departmental collaboration, we planned and developed an internal communication service, aerukamo, using a PDM approach. We led the entire process from service concept development to UX and UI design, as well as internal branding and PR activities.
At the core of the platform is a feature that allows employees to share their location via computer or smartphone, visualizing connections within the office and enabling more natural, spontaneous collaboration. The design prioritizes simplicity and intuitiveness to ensure accessibility and confidence across all age groups.
By applying a human-centered design approach, the initiative went beyond the creation of a digital tool. It was positioned as an organizational intervention designed to encourage proactive behavioral change, strengthen employee connections, and enhance engagement across the company.
- Internal communication service aerukamo
- User-friendly and intuitive UX and UI design
- Service growth policies and new feature planning
- Internal branding materials,
- Promotion strategy to increase awareness and adoption
- Feedback collection and analysis framework for continuous improvement
Outcome
Since its launch, the service has exceeded 40,000 users. It fosters informal interactions among employees and strengthens cross-departmental collaboration, enhancing organizational productivity and innovation capability.
We are currently establishing the foundation for global deployment across Fujitsu’s overseas regions. Furthermore, leveraging the insights and achievements gained through this initiative, we have begun exploring commercialization beyond internal use, expanding future opportunities for new business creation.
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