Maximizing Employee Engagement
Internal Communication Activation Service "aerukamo"
Client
Fujitsu Limited
Sector
Information and Communications Industry
Expertise
Challenge
Management Agenda
Management Agenda : Since the pandemic, Fujitsu—now primarily teleworking—has seen a decline in serendipitous encounters among employees. This has led to a noticeable weakening of cross-departmental communication and a loss of unity. This erosion of "connections" risks lowering organizational engagement and stifling innovation, making the enhancement of cohesion and creativity critical priorities.
Design Insight
Solving corporate communication challenges requires more than just introducing information-sharing tools; it is essential to create experiences that encourage employees to seek collaboration autonomously. Through new communication initiatives, employees themselves recognized challenges and took action, leading to improved proactive communication and organizational engagement. This revitalization promoted information sharing and strengthened collaboration across departments and roles. Consequently, an open and cooperative organizational culture was fostered. Enhanced interdepartmental collaboration facilitated smoother knowledge sharing and idea generation, contributing to increased productivity.
Approach
Focusing on employees' latent needs for "connections," we planned and developed an internal communication service called "aerukamo" as PDM. From articulating the service's concept, to designing the user experience (UX), user interface (UI), and even internal branding and PR activities, we consistently implemented Employees can share their location information from their computers or smartphones, enabling visualization of "connections" in the office. This functionality is at the core of the platform. We pursue a simple and intuitive design to ensure that users of all ages can use the platform with confidence. A human-centered design approach elevated this beyond a mere tool, transforming it into an innovation that "promotes proactive behavioral change among employees" and significantly contributed to enhanced communication and improved engagement across the entire organization.
Focusing on employees' latent desire for cross-departmental collaboration, we planned and developed "aerukamo," an internal communication service. We executed the entire process from conceptualization to UX/UI design, internal branding, and PR activities. Centered around a core feature enabling users to share their location from PCs or smartphones, visualizing serendipitous encounters and smoother collaboration in the office, its simple and intuitive design encouraged adoption across all age groups. This human-centered design contributed not only as a tool but also to proactive behavioral changes among employees, invigorating communication and enhancing engagement across the entire organization.
- Internal Communication Service "aerukamo"
- User-friendly UX/UI design
- Policies for service growth, new feature planning, etc.
- Internal branding materials clarifying the service concept
- Promotion planning to increase awareness
- Feedback collection and analysis framework for continuous service improvement
Outcome
Within approximately three years of service launch, it surpassed 20,000 users, and within four years, it surpassed 40,000 users. It fosters incidental interactions among employees and strengthens collaboration across departmental boundaries by enhancing organizational productivity and innovation capabilities. As of December 2025, we are preparing the environment for Fujitsu's overseas regional deployment. Furthermore, leveraging the insights and achievements cultivated through and , we have initiated efforts to commercialize beyond the scope of internal use. This is expanding future opportunities for new business creation.
Contact