Unify data and AI‑powered engagement to deliver seamless, real‑time customer experiences

Customer Relationship Management (CRM)

Deliver smarter customer engagement

Customers expect connected, intelligent, real‑time experiences across every touchpoint. At the same time, organizations face shrinking workforces, rising operational complexity, and increasing pressure to deliver more value with fewer resources. A modern CRM strategy must unify data, streamline processes, and enable AI‑powered engagement across the entire customer journey.

Offering

Customer Engagement transformation

Fujitsu combines Salesforce with industry expertise and cutting-edge technology to help customers transform their businesses across the board.

Competencies

Rapid time-to‑value through iterative design and co‑creation

Through rapid process-enhancement workshops, our expert consultants help you to quickly identify inefficiencies and deliver immediate operational improvements through the use of technology, while co-creating and rolling-out a full digital solution for all of your needs.

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Measurable business outcomes

Our solutions help to unify fragmented systems and significantly cut process lead times, so you can quickly adapt to supply chain change and respond to customer needs faster. Key use cases include accelerating product launches, order management and user support - enabling you to remain competitive and grow.

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Customer stories

Pfizer

Pfizer CentreOne’s achieved around 60% sales operation efficiency increases through process innovation and automation, and eliminated manual business processes and improved the accuracy of data capture.

e.l.f. Beauty

GLOVIA OM saved significant time and cost in training and resources, and will be integrated with wholesale customers to control all orders across the e.l.f. business.

Fujitsu OneCRM

The Fujitsu OneCRM program is moving forward with globalization, standardization, and core value considerations, all at the same time.

Related services

Enterprise Resource Planning (ERP)

Fujitsu’s ERP solutions unify finance, HR, supply chain, procurement, and customer operations into a real‑time, integrated core.

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Communication & Collaboration

Collaboration ensures visibility, clear roles, and streamlined workflows by combining planning, task management, and communication.

Diverse business team working collaboratively and smiling

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