Value Creation Model
Fujitsu's Purpose-driven Value Creation Model
Focused on Societal Challenges Fujitsu is Purpose-Driven to Provide Value to Society
Fujitsu aims to realize its Purpose, which is “to make the world more sustainable by building trust in society through innovation”, and thereby create new value while helping to build a better future together with our customers and for society. To achieve this, and taking a long-term perspective towards the world we envision for 2035 (*1), Fujitsu will balance solving societal challenges with business growth by realizing our Vision for 2030.
Under the Fujitsu Value Creation Model, the starting point for our business activities is to identify as Materiality, the societal challenges to which we should contribute solutions, the challenges that are essential for our own sustainable growth, and the challenges faced by our customers. Building on Fujitsu's unique strengths, including a robust financial foundation that supports sustainable growth, a diverse and highly specialized workforce, an extensive customer base and partner ecosystem, and advanced technology and R&D capabilities, we are driving our key strategies - our Business model and portfolio strategy, Technology strategy, Customer success strategy, and People strategy. At the same time, we are enhancing our business operations and strengthening our competitiveness by transforming all aspects of our corporate activities through an AI-driven approach. We also position non-financial indicators as important drivers of business growth. By improving these indicators, we aim to improve our financial performance and thus enhance our corporate value in a sustainable way.
As a result, outcomes are created for our customers and society in the areas of Planet (solving global environmental issues), Prosperity (developing a digital society), and People (improving people’s well-being).
The value created in this way will become the driving force for further value creation through reinvestment in the development of our people and advancements in our technology. By continuously strengthening this cycle of value creation, Fujitsu will steadily advance toward its 2030 Vision while creating sustainable value together with customers and society in pursuit of the world it envisions for 2035.
- (*1) : World we envision for 2035 :
The world Fujitsu envisages in the year 2035 is based on the key themes of Human Augmentation, the extension of human abilities and potential; Planetary Computing, the simulation of all activities on Earth using high-performance, energy-efficient computing; and Security Trust, ensuring information security based on data sovereignty and advanced security. By providing technologies and services towards the realization of these themes, Fujitsu will contribute to the development of a sustainable society.
Value Creation Model
Fujitsu aims to create social value through its approach to Materiality, in the areas of Planet (solving global environmental issues), Prosperity (developing a digital society), and People (improving people’s well-being). These three areas of contribution link to the achievement of Planetary Computing, Security Trust, and Human Augmentation, that make up the world Fujitsu envisages for the year 2035.
Planet (Preserving the global environment)
Based on a world view that envisions Planetary Computing in 2035, Fujitsu will contribute to climate change mitigation and adaptation, improvements in energy efficiency, and resource circulation with the aim of realizing a society where people can live with confidence. In addition to reducing its own greenhouse gas (GHG) emissions and expanding the use of renewable energy, Fujitsu will help reduce environmental impacts across customers and society through the power of AI, computing, and data utilization.
Prosperity (Developing a digital society)
Under the vision of Security Trust for 2035, Fujitsu is working to enhance the reliability and resilience of the digital infrastructure that supports social stability and sustainable prosperity. Through initiatives such as cybersecurity, economic security, and supply chain transparency and optimization, we support the continuity and growth of vital industries including finance, public infrastructure, mobility, manufacturing, and distribution. In addition, we will contribute to improved customer productivity and innovation through the use of advanced technologies such as AI, quantum computing, high-performance computing (HPC), and Physical AI.
People (Improving people’s well-being)
Under the vision of Human Augmentation for 2035, Fujitsu aims to extend individual potential and help create healthy and fulfilling lives. Through initiatives such as AI-powered drug discovery, preventive healthcare platforms and digital hospitals, we will contribute to the advancement of healthcare and medical services. At the same time, through contributions to local communities, engagement through sport, and the provision of diverse learning opportunities, Fujitsu will support greater social inclusion and the expansion of individual potential.
