Exploring Fujitsu's Strategy Through Technology-driven Value CreationFujitsu's Growth Strategy in Integrated Report 2026
Insight | November 10, 2026
8 minute read
Under Management Vision 2035, Fujitsu is pursuing sustainable growth through Technology-driven Value Creation. Integrated Report 2026 outlines our growth strategy, the foundations that support growth including people and technology, and how Materiality is linked to corporate value. This article explores three key perspectives from Integrated Report 2026. For further details, please refer to the full report.
The 2035 Growth Strategy Presented in Integrated Report 2026
Exploring Fujitsu’s Growth Strategy through Technology-driven Value Creation
The dramatic evolution of technologies including AI is about to fundamentally change the structures of society and industry. In May 2026, Fujitsu announced Management Vision 2035, centered on the theme of technology-driven value creation. Fujitsu’s role in the years ahead is to confront challenges including fragmentation and multipolarity, labor shortages, and climate change and develop solutions through trusted technology.
To fulfill this role, Fujitsu has laid out two strategies: the creation of technology-powered business and the further expansion and evolution of Service Solutions. In the former, Fujitsu will connect its proprietary advanced technologies to business in the new business creation domains of Sovereign Platform, Physical AI, and Intelligent Society. In the latter, Fujitsu will incorporate AI into every service, including Fujitsu Uvance and modernization, improving quality and delivery speed while enhancing the value it provides to customers.
Fujitsu’s strengths are its technology foundation that ensures sovereignty, the industry-domain expertise it has cultivated across a wide range of industries, and its ability to deliver value to the “last mile,” the front lines of its customers’ businesses. By combining these strengths, Fujitsu will simultaneously create new businesses and evolve its core businesses, leading to sustainable growth.
AI-driven Management and People Accelerate Transformation
Delivering Practical Knowledge Gained as Customer Zero to Customers
Fujitsu is advancing its AI-driven initiatives by embedding AI into management, decision-making, business strategy, and operational processes. As “Customer Zero,” Fujitsu first implements AI within its own organization before bringing solutions to customers. The practical knowledge gained through this experience, including successes, challenges, and lessons learned, is used to enhance Fujitsu’s technologies and services and strengthen the value delivered to customers.
In fiscal 2026, Fujitsu is advancing its efforts from the stage of using AI to the stage of transforming business and operations and creating value with AI as the starting point. Under the Company-wide AI Practice Initiative, almost all employees use generative AI in their daily work. Fujitsu is putting AI-first business process transformation into practice in areas including service desks, sales activities, and software development. At the same time, it positions “trusted AI,” supported by security, governance, and observability, as one element of its management foundation, working to expand AI use while balancing risk management.
People are at the center of this transformation. Fujitsu views AI not as something that replaces people, but as a partner that augments human capabilities and enables a transition to higher-value work. It is designing a talent portfolio aligned with its business portfolio and redefining people’s roles and skills on the premise of AI. By integrating development, deployment, recruitment, and opportunities for practical experience, Fujitsu is evolving into an organization in which people and AI collaborate to create new value.
Aiming to Achieve Both Social and Corporate Value
Integrating Materiality into Business and Visualizing Value Creation
Fujitsu defines the issues on which it should focus to achieve sustainable growth as Materiality. “Essential contributions” are the business areas on which Fujitsu itself focuses. Through its business activities, Fujitsu provides customers and society with value that contributes to Planet (conserving the global environment), Prosperity (developing a digital society), and People (improving people’s well-being). Fujitsu will also strengthen technology, its management foundation, and human capital as the “foundation for achieving sustainable development,” supporting the creation of new business models and innovation.
Fujitsu is also advancing the Financial and Non-Financial Analysis Project to clarify how non-financial initiatives connect to financial results and the sustained enhancement of corporate value. The project focuses on “intermediate factors” that connect employee behavior and financial indicators. Using Fujitsu Causal AI, it analyzes the pathways through which human resource initiatives and AI use encourage changes in employee behavior and lead to relationship-building with customers, the creation of business opportunities, and ultimately orders and profits.
Integrated Report 2026 presents the growth Fujitsu aims to achieve toward 2035 and the strategies for realizing it. It sets out a consistent narrative linking Management Vision 2035, management strategy and Materiality, financial and non-financial results, and human capital and technology strategies. Through dialogue with stakeholders, Fujitsu will continue to pursue sustainable growth and the enhancement of corporate value.
Read Fujitsu’s Value Creation Story in Integrated Report 2026
The report introduces Management Vision 2035, technology-driven value creation, AI-driven management, people strategy, and the connection between Materiality and corporate value.
Related Information
Fujitsu Group Sustainability Data Book 2026
Fujitsu IR Day 2026
Management Vision 2035 Road Map
Uncovering a New Equation for Enhancing Corporate Value
